giving tuesday
Imagine it’s Wednesday, December 1st, 2021. Giving Tuesday has come and gone. You’ve participated in a global day of giving, raised some impressive funds, and gained valuable learnings to apply to the next year. Nicely done! Now it’s time to create a Giving Tuesday thank you campaign that turns the holiday into a launching pad for record-breaking year-end donations. To build on your Giving Tuesday momentum, you need to plan your thoughtful follow-ups in advance. Make sure you’re saying these three things to your supporters once the big day is in the books: Table of Contents1. Thank you2. We’re counting on you beyond Giving Tuesday3. Here’s what we accomplished togetherExtend your Giving Tuesday success with a thoughtful “thank you” campaign Keep your organization growing with expert advice and all the tools you need, all in one place. Start a Free Trial of Constant Contact for Nonprofit Organizations 1. Thank you…
If you run a nonprofit, you’re probably already familiar with Giving Tuesday. If not, it’s a national day of giving that’s celebrated each year on the first Tuesday after Thanksgiving. It’s similar to days like Black Friday, Small Business Saturday, and Cyber Monday, except rather than shopping at their favorite businesses, people have the chance to make donations to the organizations and causes that are important to them. Table of ContentsIs Giving Tuesday really worth it for my nonprofit?Giving Tuesday is on November 30, 20213 Ways to Get Ready for Giving Tuesday1. Spread the word!2. Set up and test your website for collecting donations before the big day.Here are two things you’ll definitely want to give a second look:3. Get social with planned Giving Tuesday postsPlan Facebook status updates in advanceDraft your day-of tweets days before Giving TuesdayMaximize visibility by using buzzy Giving Tuesday hashtagsTools to help your organization reach…
As nonprofit professionals know, holiday giving is no picnic. The prevalence of online fundraising, and the growing popularity of Giving Tuesday, have only galvanized nonprofits to maximize holiday giving online. The value of holiday giving campaigns cannot be overstated: Around 31 percent of annual online gifts are made in December and 10 percent of that happens within the last 3 days of the year. In this Golden Age of online giving, a little planning can go a long way. A successful holiday fundraising appeal will give your organization deep roots from which to grow in the New Year. Here are 10 ways to make sure you nail your holiday fundraising appeal, so your organization can make the most of the holiday season. Table of Contents1. Customize your holiday fundraising appeal email and donation pages2. Optimize your appeals for mobile giving3. Compartmentalize with segmentation4. Serialize with more than one email or…