KPI
LinkedIn, Facebook, Airbnb, and Uber earn millions of dollars a year and are leaders in their industry. They owe a lot to Growth Hacking. But revenue is not the only measure of success for a company that implements a strategy based on Growth Hacking. There are many other interesting KPIs that every business owner can apply to tell whether Growth Hacking works. Let’s see which ones. Over the last 10 years, Growth Hacking has proven that it’s not just a trend in the world of marketing. Large Silicon Valley companies, born as startups with a great idea but few resources, achieved global success in a few years thanks to this new mindset. Why everyone wants to use Growth Hacking? In 2010, marketer Sean Ellis coined this new term to invite marketers and business owners (startups especially) to change their approach to marketing goals. According to Ellis, a great product is…