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In the eCommerce world, “holidays” pretty much always means the period between Black Friday and Christmas. And that makes sense—almost 20 percent of retail sales for the year come during that stretch, and for some businesses, it’s more like 30 percent. Of course, the November to December holidays are not the only ones that exist in the eCommerce world (or, obviously, the world at large). According to the National Retail Federation, there are eight other holidays where people spend big, anywhere from an average of $37.92 on St. Patrick’s Day up to an average of $186.39 on Mother’s Day. Via: Money. But even beyond those, there are plenty of additional holidays throughout the year that are also good opportunities for your business. That includes “official” but less prominent holidays like Groundhog Day and President’s Day… and more obscure holidays like National Coffee Day and Thank a Mailman Day that probably started as a marketing gimmick.…
Got questions about conversion optimization? (Even possibly “What is conversion optimization?”) You’re not the only one. Conversion rate optimization can get pretty technical and be very intimidating, and if you’re just getting started, you might need a helping hand. That’s where we come in, with these answers to 15 common questions about conversion optimization. By the end, you should be ready to run your optimization tests, and get more conversions, leads, and sales. 1. What does a conversion mean in marketing? In marketing, a conversion is an action taken by visitors, subscribers, or customers in response to your call to action. Businesses count a lot of different actions as conversions, but the term is likely to include anything that moves people a step closer to being customers. Typical marketing conversions include: Subscribing to an email newsletter Downloading a free ebook Signing up for a webinar Acting on a tripwire offer,…
Saying “thank you” to your customers, every business should do it, including ecommerce stores. Of course, when you run an online store, you can’t actually say “thank you” to your customers as they exit your store. So, the best way to do this is with a Thank you email. The purpose of a thank you email to your customers is to make sure they understand you genuinely appreciate their business and relationship. Sending them thank you emails can be for anything such as a purchase, their support, subscribing to email newsletters, liking and sharing on Facebook, or an action that is meaningful to your business. A thank you email should be like your thank you page, and it’s a great opportunity to please your customers and drive more sales with customer retention. Why you should send thank you emails In traditional Brick and mortar store, a customer walks away after paying for their product.…
When you’re thinking about how to grow your business and increase your sales, you probably think of all the untapped potential customers out there in the world—and how you’ll need to run ad campaigns that will win them over. Acquiring a new customer is five times more expensive than retaining an existing one. Meanwhile, returning customers are at least three times more likely to purchase something, and their purchases tend to become larger over time. A Bain & Company survey of eCommerce clothing brands found that a customer’s fifth purchase was 40 percent larger than their first, and their tenth purchase was almost 80 percent larger than their first. Repeat customers are also better brand advocates: they’re 50 percent more likely than one-time customers to refer new customers to your store. So… how do you turn a new customer into a repeat buyer who spends big and recommends your brand to their friends? One of the most powerful…
As always, this year our offices will be open throughout the Christmas period! Friday 7 December | Bank Holiday in Milan Customer Service is available in English or in Italian within the following hours: 9AM-1PM/2PM-7PM. Monday 24 December and Monday 31 December | National festivity in Italy Customer Service is available in English or in Italian within the following hours: 9AM-1PM Tuesday 25 December, Wednesday 26 December, Tuesday 1st January | National Festivity in Italy Our offices are closed. Customer Service is not available. From the 27th December to the 4th January Customer Service is available in English or in Italian within the following hours: 9AM-1PM/2PM-6PM. The efficient and uninterrupted support provided by our Customer Care team not only makes us stand out from the crowd, but it’s also an excellent opportunity to strengthen relationships with our customers. Happy holidays! L’articolo Contactlab: supporting you throughout the festive season proviene da Contactlab.
The ability to easily identify a legit email message is changing the industry for the better. Since 2012, dmarcian has been helping organizations of every size across the globe to deploy DMARC. Dmarcian provides resources, support and technology solutions with the ultimate goal to upgrade the entire email ecosystem. Dmarcian processes DMARC data on more than 20.000 customers and more than 2 million domains. Contactlab works together with dmarcian to help customers implement DMARC. We would like to invite you to attend the free DMARC seminar, to be held on Wednesday 26th of September in Rome, in the afternoon including lunch. DMARC can fully protect your organization against fake emails and phishing emails. This Seminar is set to bring you insight on how DMARC can help your organization combat phishing and get your email delivered and authenticated. Even the Banks are not protected, see here. The…
This summer our offices will remain open, with the exception of Wednesday 15th August. From today to the 31st August, Contactlab Customer Service will be open Monday to Friday 9am to 1pm and 2pm to 6pm. The efficient and uninterrupted support provided by our Customer Care team not only makes us stand out from the crowd, but it’s also an excellent opportunity to strengthen relationships with our customers. L’articolo OUR CUSTOMER SERVICE DEPARTMENT ISN’T GOING ON HOLIDAY… proviene da Contactlab.
The Contactlab platform just got supercharged thanks to the addition of new technology and a brand-new platform structure. Revealed at the latest Contactlab Conference, our platform blends human interaction with digital solutions for better contact strategies. Personal communications, in real time and with the guidance of Artificial Intelligence: these are the three pillars on which the Contactlab Marketing Cloud is founded. Every user generates data and information that companies need to know, analyse and manage. In the era of big data, delivering relevant, interesting messages to users across every channel they use is a fundamental component. We created Contactlab Marketing for this reason – the cloud platform helps to improve the quality of customer interactions, increasing their value and helping to drive conversions. Through personal communications, in real time and with the guidance of Artificial Intelligence, the Contactlab platform allows companies to learn more about their users…
Contactlab has just released the FW 17/18 version of The Online Offer Dive & Pricing Landscape. Now in its 7th edition, the report compares and evaluates products sold online by the world’s top 18 soft-luxury brands, mapping price positioning in the American market. With this season’s report, Contactlab has given its fashion & luxury analysis a complete makeover in terms of the graphic format and purchase method: as of today, it will be possible to sign up for an annual subscription to receive over 20 in-depth publications. Subscribers also gain access to a community of fashion company representatives, with invitations to attend private executive dinners with the managers of those very companies and other industry experts, as well as periodic meetings to analyse the reports. The advantages don’t stop there, with special terms when purchasing complete Premium Reports and ad-hoc analyses based on Contactlab’s methods to see how…
The year’s most anticipated digital marketing event is back! On 19 June 2018, at Milan’s Teatro Franco Parenti, we’ll be hosting an entire day dedicated to in-depth discussions and analyses of digital strategies, innovative customer journey mapping, customer engagement success stories and technological solutions to transform data and information into effective marketing with a positive impact on the bottom line. The event is free, but seating is limited and participation is by invite only. Pre-enrolment is required to attend. “To celebrate the company’s 20th anniversary this year, the annual event that was first held in 2014 as a meeting place to discuss topics related to direct digital marketing and known as SEND will become the Open Summit by Contactlab. We will present our new in-house solutions, bring visibility to clients, highlight interesting projects from our partners, and make our digital marketing experts available for direct consultation.” Micaela Raimondi, Marketing…