Top Deliverability’s Blog
Sendingblue: How to Get Started with Lead Management
- April 18, 2024
- Posted by: Top Deliverability
- Category: ESPs Industry News Sendinblue
Sendingblue just issued a new brilliant article:
It’s important to drive potential customers through the lead lifecycle . But how do you do it? Lead management is the answer. Lead management goes far beyond capturing leads and reaching them with email campaigns. To convert leads, you need to be strategic at each stage of the customer journey. In this guide, we’ll share everything you need to know to set up an effective lead management process and move your leads down the sales funnel. What is lead management? Lead management is the process of systematically acquiring, tracking, and qualifying potential customers (a.k.a. leads). The ultimate goal is to turn these leads into paying customers. 5 Stages of lead management There are five stages in the lead management process: lead generation, lead segmentation, lead nurturing, lead scoring, and lead distribution. 1. Lead generation Lead generation is the process of attracting potential customers. The goal is to gather their contact
Read more here: How to Get Started with Lead Management
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