best practices
Ever wondered what negative signals are and if content matters in filtering? Learn those answers and more from our Deliverability Expert. The post Ask the Expert: Sridhar Chandran, Senior Deliverability Consultant appeared first on SendGrid.
Notification emails are an important part of your marketing strategy. Learn more about notification emails and best practices for customer engagement. The post 7 Best Practices for Sending Effective Email Notifications appeared first on SendGrid.
If you weren’t able to make it to the Deliverability 101 webinar I presented with Insightly back in late June, we’ve got you covered. Here’s a wonderful summary from Insightly’s Val Riley, recapping all that we talked about and helping to break down the key points that drive deliverability knowledge and understanding. There you’ll also find a link to a recording of the webinar itself. Thanks to Insightly’s Melinda Prescher and Chip House, for co-presenting and bringing us together, respectively.
This is a question that I get asked often: If somebody sends an email message that is 100% images, does that design choice itself make the message more likely to get relegated to the spam folder? My short answer is no, not really, but it merits a discussion, so let’s dive into it a little bit deeper.First, let’s get this bit out of the way — YES, some spam filters will score emails higher (more spammy) if the image-to-text ratio is low – meaning that a message contains little text, but is chock full of images. SpamAssassin is an example of a filter that will note this in its filtering results. But while SpamAssassin can be good for “broad strokes” guidance for email senders, this is an example case where SpamAssassin’s filters give different results compared to the spam filtering engines of the biggest ISPs and mailbox providers like Gmail
CloudKettle’s Eliot Harper is back! Last time, I linked to him talking about Global Unsubscribe handling in SFMC. This time, his topic is Marketing Cloud’s one-click unsubscribe functionality. If you know me, you know I tell people that one click unsub functionality can be inherently susceptible to bot clicks causing false unsubscribes — and Eliot suggests a configuration modification to help mitigate that problem! It’s not the way that I would have done it, but that’s definitely fine by me. He’s aware of the problem, he’s explaining the problem clearly, and he’s offering up a unique solution, and I’ll trust his logic here. Good thinking, good sir!Find the video here and don’t forget to check out his whole series!
We all know the benefits of email, but we should also be aware of the risks. The biggest risks include bad actors who try to take advantage of the potential vulnerabilities of email systems to infiltrate them with phishing attacks, malware, ransomware, and more. That’s why email defenses are always getting stronger: to protect recipients […] The post How to Send a Secure Email for Access and Delivery appeared first on SendGrid.
I started out with the best intentions to get back into the swing of things with blogging more regularly. But between MAAWG recovery, COVID recovery and life it’s not worked out that way. This is an excerpt of something I wrote over on slack to explain why someone was still struggling with delivery even though best practices weren’t working. Hope it will be helpful for some folks. (and now I’m off to my next call…) When the issue is a mailstream that has problems that aren’t being addressed by common best practices. In order to address that we need to understand more about why the common best practices aren’t working. They may not be zebras, but they might be donkeys. So I started with listing “these are the problems I’ve seen with mailstreams of your type and why those problems aren’t being resolved by the normal practices.” Email delivery really
Trying to determine whether you should be on either a shared or a dedicated IP? Before you make any decisions, let’s start with the basics. The post Shared and Dedicated IPs: Which Should You Choose? appeared first on SendGrid.
The excitement that can be created by a simple announcement email is often overlooked by small businesses. Of course, we’ve all seen the big product launches created by the likes of Apple and Nike but what can a small business do when they have a new product? Or what about just when something new and exciting is happening with their business? That’s where the announcement email can come into play. Whether you have a new digital update to your app, there’s a new employee behind your counter, or you’re starting a new annual fundraising event, an announcement email is the best way to share that information with your contacts. What is an announcement email? An announcement email is a marketing tool used to announce anything that is new to your business or nonprofit. And while that’s pretty self-explanatory, i.e. something new should be announced, announcement emails can, and often do
Third-party cookies are going stale, but the online oven is heating up for first-party data. Here are tactics for collecting and using first-party data once the cookies disappear. The post 7 Ways to Collect First-Party Data After the Cookies Vanish appeared first on SendGrid.