Top Deliverability’s Blog
Spam Resource: Eliot Harper: One-click unsub in SFMC
- July 13, 2022
- Posted by: Top Deliverability
- Category: Industry News Spam Resource
Al Iverson just shared a new engaging article on Spam Resource:
CloudKettle’s Eliot Harper is back! Last time, I linked to him talking about Global Unsubscribe handling in SFMC. This time, his topic is Marketing Cloud’s one-click unsubscribe functionality. If you know me, you know I tell people that one click unsub functionality can be inherently susceptible to bot clicks causing false unsubscribes — and Eliot suggests a configuration modification to help mitigate that problem! It’s not the way that I would have done it, but that’s definitely fine by me. He’s aware of the problem, he’s explaining the problem clearly, and he’s offering up a unique solution, and I’ll trust his logic here. Good thinking, good sir!Find the video here and don’t forget to check out his whole series!
Continued here: Eliot Harper: One-click unsub in SFMC
Leave a Reply Cancel reply
Email Service Providers Handbook
The most comprehensive “Handbook of Email Service Providers“!
SPAMASSASSIN RULES
All SpamAssassin rules in one place, EXPLAINED!
SMTP COMMANDS
& REPLY CODES
All SMTP/ESMTP commands and reply codes in one place, EXPLAINED!
Free DNS Tool
Check the DNS records of your domain with our free DNS tool.
Deliverability Glossary
The most comprehensive Email Deliverability and Marketing Glossary!