Top Deliverability’s Blog
WttW: When best practices don’t work
Word to the Wise just issued a brilliant article:
I started out with the best intentions to get back into the swing of things with blogging more regularly. But between MAAWG recovery, COVID recovery and life it’s not worked out that way. This is an excerpt of something I wrote over on slack to explain why someone was still struggling with delivery even though best practices weren’t working. Hope it will be helpful for some folks. (and now I’m off to my next call…) When the issue is a mailstream that has problems that aren’t being addressed by common best practices. In order to address that we need to understand more about why the common best practices aren’t working. They may not be zebras, but they might be donkeys. So I started with listing “these are the problems I’ve seen with mailstreams of your type and why those problems aren’t being resolved by the normal practices.” Email delivery really
Read more here: When best practices don’t work
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