best practices
Ever wondered if there’s such a thing as overtesting? Learn the answer and more from an email deliverability expert at Inbox Monster. The post Ask the Expert: Brad Van der Woerd, Head of Customer Experience, Inbox Monster appeared first on SendGrid.
Did you know that more than 69% of online shopping carts are abandoned before the buyer completes their purchase? Many buyers tend to get cold feet between finding an interest in a product and checking out. The unwillingness to complete a purchase can be caused by several factors, including technical issues, concerns about costs, or distractions. However, the great thing about these potential customers is that they’ve already shown interest in your products. Many of them just need a gentle nudge to finish their purchase. Understanding what an abandoned cart email is, combined with using abandoned cart email best practices, can help you re-engage these customers and re-excite them about the products they were looking at. With newfound enthusiasm, many of these leads can be turned into paying customers. What is an abandoned cart email? Abandoned cart emails are email messages that companies automatically send out whenever a shopper places
Learning how to write a thank-you email is more than just good manners. It’s smart practice for any small business that wants to improve customer loyalty. A little acknowledgment goes a long way to inspire repeat business or donations. When you show partners and patrons just how much you appreciate them, they’re more likely to invest in the relationship. You may have mastered the art of gratitude in your personal life, but the small business thank-you email is slightly different. It can be hard to strike the right balance between personal and professional. Here’s how to do it well. When should a small business send customers a thank-you email? Small businesses depend on the goodwill of the community. You have to show appreciation to get it. Thank-you emails should celebrate new relationships and honor old ones — whether you’re a nonprofit or for-profit business. This means thanking customers after their first
Want to know how to ensure secured embedded links when you send email? Learn how with SSL click tracking for optimal link tracking. The post How to Set Up SSL Click Tracking appeared first on SendGrid.
Your digital marketing strategy is built around getting noticed online. And, just like you wouldn’t try to get everyone’s attention in a crowded stadium by yelling without a microphone, you won’t draw attention to your digital platforms with just one type of content. That’s where curated content comes in. Curated content goes beyond reposting and sharing from other social feeds. It involves strategy and finesse. To get the most out of content curation, it’s not enough to know how to curate content. You need to know the best practices for curating content and how you can use content curation to boost your credibility and enhance your social media presence. What is curated content? You’re probably sharing content from other brands and people you follow on social media to offer your followers a richer experience. Curated content takes this idea a step further. Instead of sharing engaging posts you’ve stumbled upon in
Subdomains are “sub entries” under your domain name. Sometimes they’re more accurately called hostnames or FQDNs (“fully qualified domain names”) but for simplicity’s sake, I’m mostly just going to call them subdomains here.You’re reading this on Spam Resource, which has a website address of www.spamresource.com, of which spamresource.com is the domain name. If I were going to create a subdomain for my email newsletter, I might choose email.spamresource.com. In this case, email.spamresource.com is a subdomain of spamresource.com.If you send different types of email messages in any significant volume (at least thousands monthly), you might want to consider having separate subdomains for different from addresses for different types of emails that you send.Let’s say you’re Jeremy Bonto, founder of the famous Bontocorp conglomerate, a company that sells a lot of widgets to people, and also has a lot of employees. It is potentially a good practice for Bontocorp to not send
These days, pretty much everyone has a smartphone with them at all times. What an opportunity for businesses to connect with their customers in a number of ways, namely — social, email, and text. Each of these channels has unique aspects that make it worthy of having in your marketing toolbox. Social allows you to reach new people, but algorithms limit your reach. Email gives you ownership of your audience, and you can reach them on your terms, but you have to compete for your reader’s attention against competitors in the inbox. Text messages are personal and immediate — when someone receives a text they look at it — but you must be careful not to abuse this connection, or you’ll turn people off. In the end, it’s the businesses that reach customers in the channels they prefer that win. And when you figure out how to use these channels
Outbound marketing is great for casting a wide net, while inbound marketing reaches a more targeted audience. Learn more about the differences between inbound and outbound email marketing. The post Inbound vs. Outbound Email: What’s the Difference? appeared first on SendGrid.
Want to know how to build a scalable Twilio SendGrid account structure? Learn the best practices to configure your parent account and subusers here. The post Subuser Deep Dive: Demystifying Twilio SendGrid Account Structure appeared first on SendGrid.
Video is a great way to boost engagement with recipients in your marketing emails. Learn how to use video in your email marketing strategy. The post How to Start Using Video in Email Marketing appeared first on SendGrid.