Industry News
The number of valid DMARC policies observed in the DNS increased by 42.9% over the course of 2020, to a total of 2.7 million, based on analysis of data supplied by Farsight Security. While this represents robust growth in DMARC adoption, it is significantly lower than the 250% to 300% observed over the previous few […]
I regularly see folks asking how to fix their Gmail delivery. This is a perennial question (see my 2019 post and the discussions from various industry experts in the comments). Since that discussion I haven’t seen as much complaining about problems. There are steps that work to get delivery fixed at Gmail. Verify that your mail is actually going to bulk. I had one client that had a bad / medium reputation at Google, but their mail was actually inboxing for the most part. We spent a lot of time trying to fix the reputation without success but it didn’t matter as they were reaching the folks they needed to reach. Cut way back on your mail to google. Stop sending to anyone who is currently receiving the mail in their bulk folder. About the only way to know who’s getting mail in bulk is to focus on those folks who…
As we leave behind what may have been the most difficult and strange year of all, 2021 rolls in with its own new set of expectations. The changes that took place in 2020 are not lost on us, as they impacted many levels of our lives, both personally and professionally. Speaking of the professional aspect, we would love to share with you what has developed on the communication and digital marketing fronts, and how we are preparing for the upcoming future here at MagNews. The first thing we are happy to share is that despite these difficult times, many new clients trusted us by choosing MagNews and our services. In fact, our customer base grew by 15% compared to 2019. The same thing can be said for our Partners, who are increasing in numbers by the day; soon we look forward to welcoming them at the first Partner Meeting of 2021. …
That was a longer than intended hiatus from blogging. I’ll be honest, though, talking about email just seemed so trivial in the face of what was and is continuing to happen. I posted this over on slack, earlier, and Steve pointed out I should make it public on the blog. It’s as good a way as any to come back to the blog. With everything going on in the US, people are applying the brakes to some types of content and speech. These are not, at the moment, going to be nuanced or careful. They’re trying to stop violence, insurrection and sedition. This is potentially a place of ‘block it all and we’ll sort it out later’ I think folks should expect filters to tighten down on content – particularly political content – in the next few days and lasting for at least a few weeks. I don’t think this…
The Japan Anti-Abuse Working Group (JPAAWG) held its third annual meeting virtually from Tokyo, Japan on November 11th and 12th, 2020. DMARC.org director Steve Jones was invited to provide a brief video update on DMARC adoption, and the slides from that presentation are now available for download. The update covers a a few highlights from […]
The Japan Anti-Abuse Working Group (JPAAWG) held its third annual meeting virtually from Tokyo, Japan on November 11th and 12th, 2020. DMARC.org director Steve Jones was invited to provide a brief video update on DMARC adoption, and the slides from that presentation are now available for download. The update covers a a few highlights from […]
What happened? Last week, different Google services experienced temporary malfunctions caused by a bug in the automated system that manages the memory quotas in the Google User ID Service. Gmail was not spared from these disruptions and in the days between 14.12 and 16.12, at various moments, the service was non-accessible and Gmail users were unable to send or receive emails. Gmail Problem Due to these disruptions, on the MagNews side we detected a considerable and anomalous number of bounces coming from the gmail domain. Effectively this was during the down-time, many of these emails sent to Gmail recipients generated bounces due to non-existent accounts. Below is the specific error reported by the server: 550-5.1.1 The email account that you tried to reach does not exist. Please try550-5.1.1 double-checking the recipient’s email address for typos or550-5.1.1 unnecessary spaces. Learn more at550 5.1.1 https://support.google.com/mail/?p=NoSuchUser MagNews ManagementThese false positives didn’t generate any issues with MagNews…
I got my first email address when I was around 12 years old. I used to love AOL’s encouraging “you’ve got mail” greeting, though my inbox was fairly vacant back then. Flash forward to 2021 and, though I’ve been through 3 different personal email addresses (plus a ton for various places of employment and education), I am still an avid email user – just like 50% of the world’s population. That’s right, there are currently 4.3 billion email users in the world, making it a great way to promote your products and services! Though marketing strategies have included many different tactics over the years (flyers, TV, cold calling, social media, video, Facebook ads, SEO optimized content, etc.), one thing is clear: email marketing remains one of the most important tools for businesses in 2021, and it’s likely to remain that way over the coming years. Find out why below. Email Marketing…
Despite HubSpot’s popularity, many people are looking for an alternative solution. And though the Free CRM plan is very appealing, the price tags attached to its paid plans aren’t so attractive for small businesses. But what about ActiveCampaign? How do its prices compare to HubSpot’s and what features does it offer? We’re going to look at all of this and more in this ActiveCampaign vs HubSpot comparison. What’s the Main Difference Between ActiveCampaign and HubSpot? ActiveCampaign is a Chicago-based marketing automation tool primarily targeted towards email marketers, whereas HubSpot offers various ‘hubs’ for sales, marketing and customer service teams. This myriad of features makes it a slightly more diverse product, however, you won’t actually have access to its expansive collection of features unless you put up the cash. Instead, most opt for a single hub or discounted bundle (note that this comes with a 12-month commitment). Though ActiveCampaign doesn’t offer the same kind of…