LinkedIn Marketing
LinkedIn profiles are the new resumes. LinkedIn shows your skills, featured projects, recommendations, and certifications, to name a few. So, you certainly want to emphasize these skills and ensure they are recognized as your strongest assets. LinkedIn endorsements help you do just that, alongside building credibility, authority, and trust in you as a professional. But how do you make someone endorse you? Messages like “Please endorse me” won’t do. You need something strong and irresistible — a solid foundation to base a strong pitch on. So, I dug into the trenches to find out the best strategies you can follow to get inbound and outbound LinkedIn endorsements. I’ll cover: What is a LinkedIn endorsement? How do you add the “Skills” section to your profile? How to Get Endorsements on LinkedIn How to Endorse Someone on LinkedIn What is a LinkedIn endorsement? LinkedIn endorsements are a LinkedIn feature that allows your
LinkedIn is an incredibly powerful platform for growing both recognition and revenue as a B2B business. In fact, audiences exposed to brand messages on LinkedIn are 6X more likely to convert, according to data from the social company. But without a clear strategy in mind, the task of lead generation on LinkedIn can feel challenging. Which is why I sat down with Jim Habig, VP of Marketing at LinkedIn, to learn some of his key insights, as well as additional tips on how to use LinkedIn for lead generation in 2023 and beyond. Skip to: 8 Tips for Generating Leads on LinkedIn in 2023 The Most Effective Content for Generating Leads on LinkedIn, According to LinkedIn’s VP of Marketing What Marketers Get Wrong When It Comes to LinkedIn for Lead Gen LinkedIn Lead Generation Strategy As a refresher, lead generation refers to all of the activities and strategies you use
Social media platform LinkedIn has more than 800 million members, and has carved out a niche for itself among giants like Facebook and Twitter for its ability to connect job seekers and employers across the globe. Less talked about, however, is the potential of this work-focused networking site for marketing, advertising, and sales opportunities. While it’s true that the primary purpose of LinkedIn is streamlining employment and recruitment efforts, the platform also supports more social connections and in turn, opens the door for targeted campaigns that speak to the needs of its specific user base. The challenge? Measuring the impact of these efforts. Sure, visitors might see your ads on LinkedIn, but what then? How do you know if they subsequently stopped by your website, signed up for your newsletter, or actually made a purchase? This is the purpose of the LinkedIn Insight Tag, more commonly called the LinkedIn Pixel.…
Your LinkedIn profile is a place for you to build your professional brand, showcase your achievements and skills, share content with other professionals, and connect with colleagues, business partners, and potential employers. People come across your profile in a variety of ways. They might be searching for employees at your company or in your industry, remember you from a conference and remind themselves about your work, or simply want to learn more about your accomplishments. No matter how or why they end up on your LinkedIn page, however, there’s a shared and simple goal: Your LinkedIn profile needs to capture — and keep — their attention. So what makes a profile stand out? How do you get more recommendations? What features can help you enhance your profile? Our step-by-step guide can help you craft a (near) perfect LinkedIn profile. How to Craft the Perfect LinkedIn Profile What is the perfect…
Yes, you own or work for a business that sells products or services. However, you are also a consumer. For just a moment, take off your business hat and put on your consumer hat. Every day, you research items from pet shampoo and carpet cleaner in your personal life to CRM systems and social media schedulers for your professional life. Our world is filled with hundreds or thousands of items for anything your heart desires. With so many options, we become easily distracted, following the next shiny object to another site, another company, or another method of meeting our needs altogether. Marketers know this, and so they’ve had to find a way to recapture our attention when we’ve been squirrelled by another option. Once they’ve got our attention, they have another opportunity to sell their products to us. You can put your business hat back on. Isn’t it frustrating when…
It’s simpler than you think to master content marketing on LinkedIn’s platform. Deciphering when to share and what features to use can be overwhelming at first, but it will become second nature with a few guidelines in your marketing toolkit. To get a better handle on where and how to execute a content marketing strategy on LinkedIn, keep reading. I’ve covered everything you need to know from tips on content you should (and shouldn’t) share to how to determine the right frequency for posting. The good news is you can leverage LinkedIn for content distribution without having to pay for it. Check out our video on how to build our content strategy on LinkedIn: Regardless of what medium you’re using, there are a few tips that will ensure your LinkedIn marketing efforts perform their best. 1. Consider your target audience. Before you post anything, think about who the content is…
You know LinkedIn — the professional, polished, responsible sibling of the social media sphere. Considering the social network has 722 million+ members, you almost certainly already have a profile. What’s unique about this social network is that its users are focused on professional connections. This means LinkedIn users are primed for social selling, and there are ample opportunities to find, connect, and build relationships with potential prospects on the network. LinkedIn Groups are a great way to connect with people within your industry and get the most out of this massive network. Let’s explore what they are, how to join one, and some best practices to follow. Groups represent a targeted opportunity to build your personal brand and professional community on LinkedIn. Only members of a given group can view, post, or comment on conversations within that group. Groups can set their own admissions criteria and establish admins as gatekeepers.…
Even though LinkedIn has been around since 2003, the platform didn’t allow the use of clickable hashtags until 2016. Social media platforms like Twitter and Instagram have encouraged hashtag use for years as a way for users to connect with their communities. They even offer analytics, allowing content creators and influencers to gauge their impact. Now that LinkedIn has fully embraced the use of hashtags, brands can too. Let’s get into the basics of using hashtags on the platform and dive into how to find the top trending ones in your industry. How To Use Hashtags on Your LinkedIn Status Update There are a few ways to add hashtags to your status update. As the GIF illustrates, you can add a hashtag by: Typing out the pound sign followed by the word or phrase. As you type out your hashtag, LinkedIn will auto-generate hashtag suggestions based on what’s trending and…
Did you know LinkedIn has over 774 million users across the globe? This metric alone makes the platform one of the top social networks today. Is your business using LinkedIn to its fullest potential to improve brand awareness, build your network, boost leads and conversions, and increase revenue? With new social networks sprouting up constantly, LinkedIn is a platform that’s often underutilized. The truth is, LinkedIn can be a powerful addition to your social media content strategy. This guide is chock full of LinkedIn tips you can begin implementing immediately to help you learn how to use the platform to improve brand awareness, share your marketing content, and grow your business. When you use LinkedIn to market your business, you gain access to useful features related to analytics, connections, and brand-building, just to name a few. (Don’t worry, we’ll review all of these in-depth momentarily.) But first, here’s a quick…