messaging

Combining email marketing with SMS packs a pretty potent punch. Here are the top five benefits of mixing both of these channels into your marketing strategy. Each new generation has increased interest in receiving brand communications via SMS. Companies need to keep up with the times if they’re going to effectively engage their audience and get the results they need. That means setting up a bulk SMS system that integrates with other marketing efforts. Text message marketing has the potential to drive significant ROI. It’s a particularly effective channel to communicate personalized offers, event updates, or time-sensitive information. Its strengths can fill some of the gaps in your email campaigns to make your marketing strategies more powerful. Given the popularity of mobile devices, it’s no surprise the two methods work together well. You can make the most of email and SMS marketing by understanding the best use cases for each.…