Top Deliverability’s Blog
HubSpot: The Ultimate Guide to Branding in 2022
- March 14, 2022
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just shared another interesting blog:
Products are never just products, right? Coca-Cola is more than a soda. Starbucks is more than coffee. Ray-Ban is more than a pair of sunglasses. Interacting with these products provides experiences, and we buy them with that experience in mind. Better yet, the companies that create and market them know exactly the experience they want you to have when you make (or consider) a purchase. That’s why they cultivate their brands. From the language in their Instagram caption, to the color palette on their latest billboard, down to the material used in their packaging, companies who create strong brands know that their brand needs to live everywhere. They know their names extend far beyond the label and can entice consumers to choose their products out of a lineup of options. Who doesn’t want that? I know I do. That’s why we built this guide — to equip you to create…
Read more here: The Ultimate Guide to Branding in 2022
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