Recruiting Tips

You can create job listings and career pages explaining your company values and giving in-depth information, but what you create might differ from what marketers look for during their job hunts. We surveyed marketing job seekers to ask them where they go to find job listings and what attracts them to company career pages so you can learn from their insight and optimize your pages to attract talent. Where do marketers find job listings? Survey respondents primarily reported that they find jobs on job listing sites like Indeed and Glassdoor. They also visit LinkedIn and find jobs via Google search. Very few noted using magazines or Craigslist. When marketers visit a specific company’s career page during a job search, the top reasons they land there are: Curiosity about a company and interest in learning more about culture, job details, benefits, and pay. An aggregate site has listed the website in

A company’s reputation matters more than ever during a job seeker’s search, as 86% of workers would not apply for, or continue to work for, a company with a bad reputation with former employees or the general public. Ultimately, you spend plenty of time creating a compelling brand story surrounding your products or services, but how do you build a strong employer brand that attracts top talent? Here, we’ll explore what employer branding means, examples of good employer branding, and how you can implement your employer branding strategy today. Table of Contents:  What Is Employer Branding? Why Is Employer Branding Important? Employer Branding Strategy Employer Branding Examples What Is Employer Branding? Employer branding is the reputation you have as an employer among your employees and the workforce. It’s also how you market your company to job seekers and internal employees.  The better you are at employer branding, the more likely

This past year we’ve seen the effects of the pandemic in labor shortages, the Great Resignation, and signs of another recession — now’s the time to rethink recruitment and hiring strategy for 2023. While we can’t predict the future, we can identify and interpret the biggest hiring trends we’ve seen emerging at the tail end of 2022. In this post, we’ll go through the most talked about topics that can improve your hiring strategy and get your business off to a great start. Recruitment Strategy Trends 1. Economic uncertainties will affect hiring. As a possible recession looms and inflation rises, candidates and employers can expect economic uncertainties to impact their ability to find work and hire in the coming year. Many industries are experiencing budget cuts amidst slowed economic growth and inflated pricing — and across all teams, especially hiring, have to rethink their approaches for 2023. 2. Candidates are

Job vacancies can cost a company an average of $500 per day. Companies can save money, improve the quality of their hires, eliminate communication gaps, and increase accountability during the recruitment process by implementing a full-cycle recruitment strategy. The full-cycle recruitment process is managed by a single full-cycle recruiter or full-cycle recruiting agency. Full-Cycle Recruiting Process The full-cycle recruiting process includes six stages: preparing, sourcing, screening, selecting, hiring, and onboarding. Preparing The first stage of the full-cycle recruiting process is the preparing stage. A recruiter will begin this stage by working with a hiring manager to identify a hiring need and create a persona — a fictionalized profile of your company’s ideal candidate. During the next step of the preparing stage, the recruiter and hiring manager will determine how much compensation a candidate will be offered. This information will be used to create a job posting that includes an overview

What do your customers really know about you? Do they know that you sell products and have a website? That’s not enough to build a brand identity that resonates with buyers and establishes your brand as the right choice. In the digital world, an impactful first impression can make you stand out among the enormous amount of content out there. Being memorable is hard, but worth it if you want a brand that will resonate with customers, colleagues, and investors. People who find you online want to know about your company’s mission, vision, and, of course, how you can help them solve their problems. How can you make sure that they have all that information at their fingertips? Well, a company profile is the perfect tool for the job. In this article, we’ll discuss: What a Company Profile is How to Write a Company Profile Company Overview Template Company Profile

Recruiting or hiring the right talent is essential to the growth of any business. However, it’s not always easy to find the right person. Most times, it feels like trying to find a needle in a haystack-like heap of CVs, with each new one looking better than the last. Sorting through these CVs often requires a ton of time and effort — without the guarantee of picking the right candidate. You can make things easier for yourself and increase your chances of picking the right candidate by using job simulations. In this guide, you’ll learn what job simulations mean. We’ll also consider how job simulations can help you, its pros and cons, types, and how to create an excellent job simulation that’ll benefit your company and its employees. Let’s begin! For example, for a secretary position, a job simulation might include typing a dictation or completing forms. A job simulation…

During my days as a journalist, I saw many different forms of recruitment take place. It was common to see reporters and photographers recruited from all over the country to work with the team. It was also common to see employees move to different positions internally. A reporter could go from reporting outside to producing a show in-house. Associate producers could rise in rank and become executive producers. This type of internal recruitment isn’t common only in newsrooms. Many companies recruit from their current roster of employers rather than recruit externally. Internal recruitment is often faster and less time consuming. On average, the cost to hire someone is about $4,000, according to SmartRecruiters, but hiring internally can cost much less. With that in mind, you may wonder if internal recruitment is the right move for your business. Here’s everything you need to know: The internal hire might be from a…

The new year can be an exciting time to consider how you might expand your team to reach new goals in 2022. But it can also be stressful for that very same reason. With a limited budget, how can you ensure you’re making the right hire? HubSpot’s Blog Research uncovered the top three roles marketers are planning on hiring in 2022. Let’s explore why those three roles matter, according to experts. The Top 3 Roles Marketing Leaders Plan to Hire in 2022 1. Creative Director Nowadays, brands are expected to create top-notch content across platforms. To successfully reach new audiences and increase sales, you’ll want to have strong social media, content marketing, and video marketing strategies — to name a few. As Wistia’s Creative Director, Adam Day, puts it, “In the context of today’s media landscape, the opportunity for brands to express themselves through multiple mediums is more attainable than ever…

Imagine you’re a hiring manager and put up an ad for a role. After a lengthy process, you hire someone you think is a great fit. Except, reality sets in a few weeks later when you realize they were a bad hire and you have the start all over again. A robust vetting process would help you avoid this costly mistake. However, it’s not enough to come up with a process, you have to make sure it’s inclusive, fair, and efficient. Let’s show you how. Hiring the wrong employee can cost companies hundreds of thousands of dollars. Back in 2016, The U.S. Department of Labor estimated this cost was close to 30% of the former employee’s first-year earnings. Today, that figure could be even higher. Undoubtedly, recruiting and hiring candidates is an expensive and time-consuming process. This is on top of figuring out which candidates are most qualified to succeed…

Looking to grow your marketing team? As you embark on the hiring process, don’t neglect the importance of providing clear, well-written job descriptions for your team’s open roles. Having accessible and easy-to-understand job descriptions can make or break the quality of candidates that apply for a job. According to Indeed, 52% of job seekers say the overall quality of a job description is an influencing factor when they decide to apply for a job. That means if you want a pool of high-quality applicants, it’s imperative to provide a high-quality job description. As you embark on writing job descriptions for open roles on your team, make sure you include the following pieces of information. Marketing Job Requirements and Qualifications What kind of experience will the ideal candidate have? Factor in the level of seniority needed for the role, as well as realistic asks for your candidate pool given your compensation…