Top Deliverability’s Blog
HubSpot: What is a Media Mix & The Most Effective Types [HubSpot Blog Data]
- March 1, 2022
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just released another insightful blog:
I’m willing to bet that today, the typical campaign at any brand uses a media mix. This refers to the process of using multiple channels to meet marketing goals. The question is, how exactly does it help brands better plan campaigns? Let’s dive into how it works, review some stats, and see some brand examples. A media mix is another term for an overview of the channels businesses choose to execute their marketing strategies on. Ultimately, media mix optimization is the process of analyzing the performance of those channels. Think about the last campaign you saw from one of your favorite brands. What did they do differently that really clicked with you? By incorporating a media mix into your yearly planning, you can narrow down what resonates with your audience. Media Mix Example To see how a media mix works for a campaign, let’s use makeup brand The Lip Bar’s…
More here: What is a Media Mix & The Most Effective Types [HubSpot Blog Data]
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