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HubSpot: How 500 Marketers are Leveraging Instagram Shopping Tools [Data]
- March 1, 2022
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just posted a new interesting write-up:
Does anyone remember the days when all we saw on Instagram were poorly lit pictures our friends took and memes we didn’t want our parents to see on Facebook? Well, we’re long gone from then. The platform has evolved from a simple image-sharing social platform to a money-making content curation one. With the addition of Instagram’s shopping tools, it’s steering more toward ecommerce and less on the social aspect. So what does that mean for brands? We surveyed over 500 marketers to learn more about their Instagram strategy. Find out below what we found out as it relates to the social platform’s shopping tools. The Benefits and Challenges of Instagram’s Shopping Tools When we asked marketers the biggest benefit of using Instagram’s shopping tools, their number one answer was the increased product discoverability. In the past, users had to navigate to a brand’s website to get product or service details.…
Read more here: How 500 Marketers are Leveraging Instagram Shopping Tools [Data]
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