ESPs
Create your own 4th of July email campaign to drive sales and build customer loyalty. Read on to find the best ideas and examples to help you make the most of your Independence Day marketing campaign. According to the National Retail Federation’s annual consumer survey, Americans plan to spend an average of $80 on the 4th of July. And just last year, five out of six Americans celebrated the 4th of July. Even more folks are expected to join in on the festivities this year. Most Americans celebrate Independence Day with food and outdoor activities as their focus such as a BBQ party, family cookout, or picnic. Fireworks, parades, and other community events are popular as well. About a third of 4th of July shoppers actively looked for patriotic symbols and memorabilia, including flags, decorations, and clothing. Source When you look at the numbers it’s easy to see why Independence
Storytelling marketing is all about engaging your audience and deepening their relationship with your brand. The power of storytelling is timeless. As a marketing strategy, it probably dates back to the cavemen. Gronk persuaded Zug to trade for his bearskin by telling the heroic tale of how he felled the animal. People want to hear a good story. In some ways, they need it. Stories help us make sense of ourselves and our worlds. Storytelling is an important skill — and it’s one that you already have hard-wired into you. You just need to activate and refine it. What is storytelling marketing? Storytelling marketing is the art of communicating your brand’s goals and engaging your audience through a story. If you break the term down into its elements, each one tells you something important about how to make it work for you: Story. Give an account of significant moments, aspirations, outcomes, and
Ad spending in the financial industry is growing at a rate of almost 10% annually. The financial and insurance industry is the second-biggest spender, only overtaken by retail/eCommerce. But financial service providers are moving on thin ice. When it comes to customer acquisition and personalization in these sectors, there are some common traps marketers can easily fall into. Building trust to grow customer relationships is essential to stand out against competitors and fast-growing FinTech firms. CX gone wrong leads to very abrupt abandonment. After all, you’re dealing with the most delicate topic of all – personal finances. The most important influencer for finance customers is trust, which is why businesses need to set relevant KPIs that help measure their trustworthiness and engagement through the CX experience they provide (drop-offs, time spent on page, conversions, and more). CX is already trumping cost when it comes to choosing vendors – and yet
The shrug emoji 🤷 is a popular image used to convey confusion or emphasize a question. There’s no denying the power emojis have when it comes to boosting engagement and emphasizing communication. Sometimes you just need a symbol to get the point across, and emojis serve that purpose. However, it’s worth noting the shrug emoji wouldn’t exist without its predecessor, the shrug emoticon. ¯_(ツ)_/¯ Though emojis have come a long way, I’m still a big fan of typed emoticons. Emoticons bring me back to simpler times when my phone still had a physical keyboard and AOL Instant Messenger was my main method of communication. Those were the days. If you still have an affinity for typed emoticons like me, especially the ¯_(ツ)_/¯ emoticon, here’s how you can type it in two seconds flat on a Mac, Windows, iPhone, and Android. How to Type the Shrug Emoji ¯_(ツ)_/¯ in Two Seconds
Instagram is an undeniably powerful marketing tool, but with over 200 million business accounts on the platform today, it’s critical that you take the time to create well-designed and thoughtful Instagram posts to stand out. You’ll need to apply a strategic design plan to your business’s Instagram to attract a loyal following and find success on the app, long-term. However, creating a clean and cohesive Instagram feed takes design skills and time commitment you may lack, and with an algorithm that favors brands that post at least once a day, that could be adding to your stress. If that’s the case, you’re in luck — in this post we’ll discuss how you can create pre-made Instagram post templates so you’ve got a stash ready to go. Plus, by ensuring you use the same templates for different posts, you’ll have an easier time creating a cohesive and aesthetically-pleasing feed. Instagram Post
If you’re reading this blog, you’ve likely decided to start or revamp your copywriting portfolio. With so many portfolios out there, it’s hard to figure out how to make yours stand out from the crowd. What colors should you use? What kind of writing samples will show off your skills? Fortunately, I’ve put together a collection of copywriting portfolio examples that are sure to inspire you and guide you in the right direction. Each copywriting portfolio example I’ve included is unique in terms of color, layout, and personality — highlighting the various ways you can approach putting a portfolio together and how it’s okay to get creative with yours. How to Create a Copywriting Portfolio When creating your copywriting portfolio, avoid cramming in too many of your writing samples. You’ll want to show off your diverse portfolio —that’s understandable — but too many samples can overwhelm potential clients and employers.
How can you be sure that your business is taking advantage of every opportunity to attract local customers? One way is to perform a local SEO audit — a thorough assessment of your search engines rankings and the actions you should take to improve or maintain your local online presence. While a local SEO audit may seem daunting if you’ve never done one before, it can actually be completed in seven easy steps — and there are several tools that can make yours quick and efficient. A local SEO audit can be done on its own or as part of an overall digital audit. Local SEO Audit Guide Our guide to completing a local SEO audit is broken down into the following steps: Keyword research Website audit Google Business Profile analysis Local business citation analysis Client/customer review performance Analytics review Competitor analysis How to Do a Local SEO Audit 1.
In my town, spring through summer is a busy time for local events. Walk into any business, check your inbox, or log onto Facebook and you’ll see posters, invitations, and notices about upcoming activities. The other day, I received an invitation to one of my favorite local restaurants, which hosts monthly wine dinners throughout the spring and summer months. At these events, attendees have the chance to try new menu items, sample wine, and gain some valuable information in the process. One of my girlfriend’s favorite businesses — a local yoga studio — hosts yoga retreats, and even offers special classes on the beach! One of the things that both of these businesses do well is event management. I’m admittedly not the most organized person. Being able to sign up and receive reminders prior to the event, helps make sure I never miss a chance to attend. It also provides
Let’s face it – there are many marketing tactics that boost conversions. However, to make your marketing effective, leveraging the customer’s buying cycle is the key to a successful online business. Understanding a customer’s buying cycle is how you can have the right marketing for a successful commerce site. Online Buying Cycle The online buying cycle is very similar to the original buying cycle; however the key difference is the online buying cycle occurs online. Because it is online; many ecommerce sites and brands will utilize social media platforms and email marketing as marketing tools to help market and sell to consumers and generate leads back to their ecommerce site. The buying cycle and online buying cycle will go through the five stages of closing a sale. 5 Stages of the Customer Buying Cycle You can look at a customer buying cycle as a customer’s purchasing cycle. ;Many customers go
As an online store, you drive traffic online. This means that, when people search for products or services related to what you sell, you want your business to appear in their search results. Enter ecommerce SEO. Read on to learn more about ecommerce SEO, why it’s important, how to create an ecommerce SEO strategy, and discover tools that will help you with your process. What is ecommerce SEO? Ecommerce seo is the process of making your online store visible in search results so that people doing searches related to what you offer are likely to come across your website. An optimized ecommerce site is more likely to rank highly in SERPs and drive organic traffic. Ecommerce SEO is important because 60% of people research a brand online before making a purchase. When your site is optimized, they’ll be able to find your product pages in search results and learn about what