ESPs
If there’s one thing that Instagram understood with the creation of Instagram Reels it’s that it’s not just content that’s king — it’s video content. With TikTok surpassing 1 billion global downloads within 18 months of its launch, the app’s endless feed of short, entertaining video clips quickly became an internet sensation. But, in August 2020 — as countries like the U.S. considered banning TikTok due to privacy concerns — Instagram launched Reels as a set of new audio and video editing features similar to what users would find on TikTok. Flashforward to 2022, and this burgeoning video feature now accounts for up to 20% of user activity on Instagram. With numbers like these, it’s easy to see why Reels remain a major play for Instagram — so we’re here to explain everything you need to know about Reels in order to use them to your advantage. Aside from allowing
Creating an effective content workflow is a lot like baking a cake. If you accidentally pour unfinished batter into an unprepared pan, the damage is done. You can’t go back and prep the pan after the fact. Imagine your cake batter is your content, and the cake pan is its publication. If your content goes straight from the writer to your consumers, you are running a lot of risks. You must first edit and fact-check the content before publication and distribution. Readers become disinterested or upset at careless, incorrect content. And once the information is out there, it is nearly impossible to recover. Having the right people in place on your content team is not enough. To create quality content every time you post, your company needs to outline its processes in a content workflow. In this post, we’ll cover the topic of content workflow — what it is, how
Whether you’re a new or seasoned social media manager, managing a brand’s social presence can be overwhelming. After all, you’re behind every post and every interaction with potential customers so the pressure is on. One way to ease that and make sure you’re at the top of your game is with a social media checklist. In this article, we’ll cover the daily and monthly tasks every social media manager needs to succeed. Social Media Tasks Before we get into the checklist, we’re going to break down the work of a social media manager into four pillars. Sharing – You must post on social media regularly to grow and maintain an audience. Engaging – Connecting with your audience, via polls, responding to comments and DMs, and reposting user-generated content, is key to building that brand loyalty. Monitoring – It’s important to know how your brand is perceived online, so you’ll need
Transactional emails are crucial when you want your business to run smoothly and your customers to be happy. Here at Postmark we help thousands of people send out their transactional emails every day, but we also send out a lot of our own—in the last seven days alone, we sent out 67,966. That’s a lot of transactional emails! …do you want to see what they look like? 😉 Keep reading and check out the main emails we use to run and grow our business. We hope they will spark ideas for how you can run and grow yours, too. 8 transactional email examples Transactional email is a type of one-to-one, automated email a business sends to an individual user after a specific trigger or event such as a new sign-up, a password reset request, or an online purchase (unlike bulk or marketing emails, where the same message is distributed to an entire email
What do your customers really know about you? Do they know that you sell products and have a website? That’s not enough to build a brand identity that resonates with buyers and establishes your brand as the right choice. In the digital world, an impactful first impression can make you stand out among the enormous amount of content out there. Being memorable is hard, but worth it if you want a brand that will resonate with customers, colleagues, and investors. People who find you online want to know about your company’s mission, vision, and, of course, how you can help them solve their problems. How can you make sure that they have all that information at their fingertips? Well, a company profile is the perfect tool for the job. In this article, we’ll discuss: What a Company Profile is How to Write a Company Profile Company Overview Template Company Profile
Be honest, does your professional bio make a statement? If you have your doubts, it’s likely time to update your bio, and we have some of the best professional bio examples to get you started. Your professional bio is not only relevant when applying for jobs, seeking new clients, or networking — it also gives the world a brief snapshot of who you are and your professional ideals. But if you’re anything like me, you probably don’t think about your professional bio until you’re suddenly asked to “send one over via email.” You have approximately one afternoon to come up with it so you scramble together a bio that ends up reading like this: “Rodney Erickson is a content marketing professional at HubSpot, a CRM platform that helps companies attract visitors, convert leads, and close customers. Previously, Rodney worked as a marketing manager for a tech software startup. He graduated
Whether you’re in the process of launching a new business or already have one, having a strong online presence for your brand is extremely important. In fact, consumers learn about local businesses online more than anywhere else, with Statista predicting the number of ecommerce users to grow to nearly 274 million by 2025. If you’re a small business owner with little experience in online marketing, creating a strategy to boost your online presence may feel overwhelming. Have no fear — we’ve got you covered. In this post, we’ll help you build and optimize your small business marketing strategy using inbound marketing, setting you up to attract new clients and ultimately grow your business. Small Business Marketing Marketing is meant to raise brand awareness and build a pipeline of qualified leads that turn into sales. With a small business, getting the word out can be challenging due to less visibility and
To hit revenue and growth goals, your company needs customers. To get customers in an inbound world, your marketing team is responsible for generating leads and funneling them over to your sales team. The question is … how many leads? When your boss asks you what your lead goal is, don’t just pull an answer out of thin air. Your projections need to be based on math and anchored in your company’s larger goals. That’s where our new lead goal calculator comes in. Lead Calculator Image Source To make it easier for marketers like you to set your lead goals for the month, we created a calculator template in Google Sheets and Excel that will calculate exactly how many leads your inbound marketing efforts need to drive each month for your sales organization to hit their numbers and your company to meet its growth goals. With just a few quick
Third-party cookies are going stale, but the online oven is heating up for first-party data. Here are tactics for collecting and using first-party data once the cookies disappear. The post 7 Ways to Collect First-Party Data After the Cookies Vanish appeared first on SendGrid.
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