getting started
Storytelling marketing is all about engaging your audience and deepening their relationship with your brand. The power of storytelling is timeless. As a marketing strategy, it probably dates back to the cavemen. Gronk persuaded Zug to trade for his bearskin by telling the heroic tale of how he felled the animal. People want to hear a good story. In some ways, they need it. Stories help us make sense of ourselves and our worlds. Storytelling is an important skill — and it’s one that you already have hard-wired into you. You just need to activate and refine it. What is storytelling marketing? Storytelling marketing is the art of communicating your brand’s goals and engaging your audience through a story. If you break the term down into its elements, each one tells you something important about how to make it work for you: Story. Give an account of significant moments, aspirations, outcomes, and