Email Services
Email marketing is a powerful tool for reaching your audience, but navigating the intricacies of deliverability can be a challenge. We’ve seen from our own bi-annual deliverability tests that deliverability rates between different email service providers (ESPs) like Mailchimp and Hubspot can vary greatly, indicating that some ESPs have more favorable IP reputations than others. That might lead you to wonder: do I need a dedicated IP address for email marketing? It’s a question we often get asked by our readers – but as you can expect, there’s no one-size-fits-all answer. So, to help answer that question for your business, let’s break it down in simple terms, addressing what a dedicated IP is, its benefits, potential costs, and when (or when not) to take the dedicated IP plunge. What is a dedicated IP (and how does it differ from a shared IP)? Simply put, a dedicated IP address for email
Email marketing can be a highly effective marketing and sales channel, with a return on investment (ROI) as high as 3,600%! But if you’re new to it, how do you set up your email operations for such success? Other guides will say you need to follow a 20-to-30-step process. Honestly, that’s way too intimidating for beginners. So, instead, I’ve decided to list just the 10 essential steps you need to set up correctly at the start so that: You don’t accidentally get your emails marked as spam. You grow a list of active, engaged subscribers. You see results from your emails! Ready? Then let’s get into this ultimate email marketing checklist. 1. Familiarize Yourself With Permission-Based Marketing Email marketing is a type of permission-based marketing, where you market to only people who have given you their permission to do so. This way, if a person hasn’t consented to receiving your
The world of work is constantly adapting to new technology and ways of communicating. Digital communication tools can impact workplaces in several ways, but not always positively. Sometimes work-related communications can make us more productive, with Grammarly reporting that 72% of business leaders noticed increased productivity due to effective communication. But in other instances, workplace communication can make us feel stressed and under pressure. To understand how communication tools are used in workplaces and how they affect productivity and work-related stress, we’ve collated all the statistics you need, alongside new and up-to-date figures from our survey of over 1,000 U.S. workers. Key statistics Email is the most commonly used workplace communication tool, with 52.2% of employees using emails at least once a week. The majority of workers (77.3%) say that digital communication tools improve their productivity. Most workers prefer to communicate via email compared to other methods, with workers from
In February 2024, Google and Yahoo started implementing a series of gradual enforcements for organisations that send over 5000 emails daily, also defined as bulk email senders. These enforcements are especially relevant to Domain-based Message Authentication, Reporting & Conformance (DMARC). With this initiative, Google and Yahoo intend to reduce the overall amount of spam and spoofed content sent across the internet, especially focusing on the authentication of an organisation’s email infrastructure. This move, aimed at combating spam and improving email security, involves using Sender Policy Framework (SPF), DomainKeys Identified Mail (DKIM), and DMARC standards. This article covers the Google and Yahoo requirement specifications and focuses on the potential impacts on European businesses. In particular, it addresses the complications of implementing DMARC across the European email ecosystem and the necessary steps to comply with the enforcement. Impact on European Email Senders: A Closer Look Popular Email Providers in Europe Challenges of
Email Marketing Calendar: What Is It and Why Do You Need It? Have you ever felt like your email marketing efforts are disordered, wondering if you’ve gone wrong? If you want a way to plan ahead and make sure your emails land in the right folders at the right time, an email marketing calendar is your ticket to organized and effective communication with your audience. In this article, we’ll explore the power of an email marketing calendar and show you how to create one that takes your campaigns to automation for success. From setting goals to planning campaigns, get ready to revolutionize your email and watch your engagement grow. Strategic Planning and Automation with Email Marketing Calendar Your marketing strategy is like a carefully planned mechanism, where emails act as specific details and work together to drive engagement, conversions, and brand trust. However, managing this integral mechanism requires a structured
Table of contents Why Are My Emails not Being Delivered? 1. The Recipient’s Email Address is Invalid. 2. The Recipient’s Mailbox is Full. 3. The Email is Rejected by Spam Filters. 4. The Email Didn’t Pass Authentication Checks. 5. The Email is Rejected by DMARC Policy. 6. The Sender’s IP Address Has Issues. 7. The Sender’s Domain Has a Bad Reputation. Conclusion Email is an essential tool in today’s digital world, used for both personal and business communications. It’s fast, cost effective, and affordable for everyone. However, with its ease of use, email is not perfect. Sometimes you send an email and discover later that it is not delivered to the intended recipient. According to the GlockApps email deliverability statistics for January 2024, every fourth message sent by GlockApps users wasn’t delivered to Yahoo, AOL, Hotmail and Outlook and every tenth email didn’t reach Gmail users. GlockApps: not delivered emails
When it comes to SaaS (Software as a Service) email marketing, there’s one mistake marketers keep making: not focusing on the customer journey. In the realm of SaaS, success comes from being able to guide customers along their journey – and implementing precise email marketing strategies at the right touchpoint is key. In this guide, I’ll examine eight distinct SaaS email marketing campaigns, strategically tailored to address various stages of the customer journey. Ranging from newsletters engineered to construct communities, to special offer emails designed to deliver genuine delight, I delve into the tactical details of each approach. I’ll also show you exactly how you can adapt an email marketing strategy you’ve already seen elsewhere to fit your audience. Let’s dig in! 8 SaaS email marketing campaign examples to consider 1. Newsletters Newsletters are regular email campaigns that follow the same structure with each campaign. Their goal is mostly to
A spam trap email address is a tool used by Internet Service Providers (ISPs), Email Service Providers (ESPs), and anti-spam organizations (such as Spamhaus) to identify and filter out spam emails. These addresses are set up specifically to catch spammers in the act and are not used for any legitimate communication. Sending an email to a spam trap address can significantly harm the sender’s email reputation, delivery rate and overall deliverability. And understanding how spam traps work and how to avoid them is crucial for maintaining a healthy email marketing strategy. Types of Spam Trap Email Addresses There are a few different types of spam traps: 1. Pristine Spam Traps Pristine spam traps are email addresses that have never been used for communication and have never been voluntarily provided to any email list. They are typically hidden in websites where only automated email address harvesters (used by spammers to collect
The email delivery rate is calculated by dividing the number of emails that have been successfully delivered to the recipients’ server by the total number of emails sent, and then multiplying the result by 100 to get a percentage: Email Delivery Rate = (number of delivered emails / total number of emails sent) x 100 Not sure where to get the numbers for the equation? Let’s break this down into easy to follow steps: 1. Find the total number of emails sent This is the number of emails you dispatched during a specific campaign or time period. If you don’t already know it, check your email service provider (ESP). 2. Find the total number of bounced emails This is the number of emails that could not be delivered to the recipient’s server. There are two types of bounces to count up: Hard Bounces: These occur when the email is permanently
DomainKeys Identified Mail (DKIM) is an email security standard designed to help prevent email spoofing. It works by adding a “tamper-proof” seal to email messages, ensuring their authenticity and integrity. However, sometimes legitimate emails fail DKIM signature verification due to canonicalization issues, leading to email delivery problems. This article explains how to resolve these issues by adjusting DKIM canonicalization settings on your email gateway systems. Below is a representation of how DKIM works in an email infrastructure: Video: DKIM Overview Here’s a brief DKIM overview to help you understand its role in email authentication and DMARC. Understanding DKIM Canonicalization Canonicalization in DKIM refers to the method used to prepare an email’s header and body for signing. According to RFC 6376 Section 3.4, there are two canonicalization algorithms for header and body: simple and relaxed. The choice between these settings affects how strictly the email’s content must match the sending and