Designing & Writing
Emails. We all get them, but what makes us want to click on some more than others? With billions of emails zipping around daily, standing out is no small feat. Even the most enthusiastic subscribers can quickly lose interest if your emails consistently fail to hit the mark. But boosting your email game isn’t just about crafting the perfect message; it’s also understanding the people behind those opens and clicks. In this article, I’ll take you through the most effective tactics for boosting your email engagement, with some great visual examples to get you inspired. If you’re looking to ramp up those numbers and learn how to increase email engagement, you’ve landed in the right spot! 7 Tactics to Increase Email Engagement 1. Craft Compelling Email Subject Lines to Boost Open Rates Your email subject line is your first (and maybe your last) impression on users. Average email users receive
When it comes to SaaS (Software as a Service) email marketing, there’s one mistake marketers keep making: not focusing on the customer journey. In the realm of SaaS, success comes from being able to guide customers along their journey – and implementing precise email marketing strategies at the right touchpoint is key. In this guide, I’ll examine eight distinct SaaS email marketing campaigns, strategically tailored to address various stages of the customer journey. Ranging from newsletters engineered to construct communities, to special offer emails designed to deliver genuine delight, I delve into the tactical details of each approach. I’ll also show you exactly how you can adapt an email marketing strategy you’ve already seen elsewhere to fit your audience. Let’s dig in! 8 SaaS email marketing campaign examples to consider 1. Newsletters Newsletters are regular email campaigns that follow the same structure with each campaign. Their goal is mostly to
As an email marketer, you will hear many supposed advantages of using emojis in email subject lines. These include: Standing out in a crowded inbox Increasing engagement. Reinforcing your message’s meaning Boosting your brand identity Saving space (for better visibility) However, there are just as many quantitative studies that contradict these assumptions, as there are those that support them. So what’s the deal? Are emojis in email subject lines good, or bad for business? I’ve analyzed all the research studies on the use of emojis in email subject lines to help you decide. And at the end of this article you’ll also find recommendations for best practices if you do use emojis in your subject lines. Conflicting Studies on Emojis in Email Subject Lines If you’re thinking about using emojis in subject lines, you’ll find research to support whatever decision you make. Such studies include work by: Nielsen Norman (NN)
Would you like to stand out in the inbox among all the other newsletters? One of the easiest ways is by using an animated avatar for your sender logo. This is what our animated sender logo looks like: Note: This method only works for Gmail. However, considering that almost a third of all email users are on Gmail or Google Workspace, a significant number of people will see it. Plus, setting it up couldn’t be more straightforward. How to Animate Your Logo There are several free tools available online. One such tool is Dancelogo. You could use it to animate your logo, but chances are that it won’t look very professional, as the animations aren’t unique to your branding. That’s why I would hire someone to do this job, for example on Fiverr or Upwork. It shouldn’t cost you more than $30 to get a custom animation like the one