Email Services
What Is Churn in Email Marketing? A subtle challenge lurks within your email list building endeavors, often overlooked but ever-present – it’s known as “list churn”, “attrition”, or “churn rate”. By delving into the email churn meaning, we can see that it signifies the pace at which subscribers join and depart from your email list. This metric is commonly quantified by examining the percentage of emails removed from the list within a specific timeframe. Essentially, it measures the frequency at which individuals either unsubscribe from an email list or dismiss emails without opening them, indicating some form of disengagement. This phenomenon quietly consumes approximately 30% of the average email list for businesses annually, while nonprofits tend to observe a slightly lower churn rate. To ensure the growth of your list, your efforts must consistently outpace this churn rate. Regardless of your proactive list building, failing to do so will result
Despite your best efforts to adhere to email marketing guidelines, finding your meticulously crafted emails relegated to the dreaded spam folder can be frustrating. If you’re constantly grappling with the question of ‘Why are my emails going to spam?’, this comprehensive guide is designed specifically with you in mind. In it, we’ll take a look at the often-hidden culprits behind this issue, ranging from authentication errors to not-so-obvious content issues. I’ll also offer practical solutions to help you avoid spam filters and improve the chances of your messages consistently landing where they belong – in your recipients’ primary inboxes. Key Takeaways Email authentication with SPF, DKIM, and DMARC is essential to prevent messages from being flagged as spam and to protect your domain from unauthorized use. Proper audience targeting and personalization improve engagement and sender reputation, reducing the chances of your emails landing in spam. Re-engaging inactive subscribers and adhering
Email marketers are always looking for ways to increase open rates, especially because cold email statistics show that response rates to cold emails rarely go above 10%. There are almost endless questions about cold emailing. What is the best Subject line? How many follow-ups is the right amount? How can one make sure a message finds its way into a prospect’s inbox and gets a response? It feels like an unsolvable puzzle we are struggling with in order to create cold emails that will grab the readers’ attention, generate leads, and result in profitable transactions. Thus, let’s explore the newest cold email trends that may completely transform your cold email outreach strategy and give your efforts a boost. Cold Email Trend #1: Be Clear and Concise – Time is Precious. The rule of thumb for cold emailing in 2024 is very clear: be direct and concise. Not only should you
Over 99% of spam is effectively blocked by Gmail’s AI-powered spam filter, preventing billions of unsolicited emails from reaching the users’ inboxes every day. But the threat landscape is changing, which dictates stronger defenses are needed. Email senders frequently fail to configure their systems properly, which makes them an easy target for attackers. In order to address this problem, Google and Yahoo put attention to a crucial component of email security: confirming the sender’s identity. Some sort of authentication has been already required, which improved accuracy in thwarting billions of fraudulent messages sent to email users. That was the first step and there is still more to be done. New Google Email Sender Requirements Google is now putting new standards for all email senders in place, which will be effective starting from February 2024. With these requirements, email receivers can be sure that their mailboxes are safer and freer of
You’ve worked hard to build an email marketing strategy for your Shopify store, but somehow your messages are still ending up in a digital graveyard – the spam folder. The good news is there are many steps you can take to improve deliverability and land your Shopify emails in subscribers’ inboxes. In this guide we’ll focus on simple, actionable steps you can take, no matter what your ecommerce experience level. Here’s what we’ll cover: 1. Authentication and DMARC Policy: New regulations make these critical for all Shopify store owners 2. Best practices to improve your sender reputation 3. List management and cleanup 4. Alternatives to Shopify Email: if your emails always go to spam, it may be time to consider a new email service provider. 5. Hiring an expert to help: because sometimes you just can’t do it all Authentication: Setting Up CNAME and DMARC Records for Shopify Email Email
Hooray! It’s time to present the results of our 12th round of email deliverability tests! Over the past five years, we’ve been evaluating the deliverability rates of top email marketing platforms. The world of email marketing is currently gearing up for the upcoming Gmail and Yahoo Mail changes. Authentication practices that used to be a recommendation will now be required for senders who email more than 5,000 recipients in a single day. These new requirements include DMARC authentication, a header-unsubscribe link as well as a spam complaint rate below 0.3%. So, with these changes on the horizon, it’s now more important than ever to get your email authentication sorted if a permanent residency in the junk mail folder doesn’t sound too attractive to you (or your boss). To comply with these changes, this time around, we have also implemented full DMARC compliance for all the providers we could (in the
Table of contents What Is the Email Engagement Rate? How to Increase Email Engagement? 1. Segmentation. 2. Personalization. 3. Email List Maintaining. 4. Precise Targeting. 5. Professional and Mobile-Friendly Design Templates. Closing Thoughts FAQ What Is the Email Engagement Rate? Are you looking to achieve optimal email engagement without exerting too much effort? Let us guide you through the fundamentals of email engagement, help you create the techniques, and assist you in choosing the perfect approach for your needs. The email engagement rate is calculated by analyzing the interaction and response of your recipients to the content you deliver. Let’s learn a simple formula: Email Engagement Rate = (Total Engagements / Total Emails Delivered) * 100 Example: Let’s say you have a list of 1,000 recipients, and your campaign results in 100 engagements, including opens, clicks, forwards, or replies. In this scenario, the Engagement Rate would be calculated as (100/1000) * 100
Would you like to stand out in the inbox among all the other newsletters? One of the easiest ways is by using an animated avatar for your sender logo. This is what our animated sender logo looks like: Note: This method only works for Gmail. However, considering that almost a third of all email users are on Gmail or Google Workspace, a significant number of people will see it. Plus, setting it up couldn’t be more straightforward. How to Animate Your Logo There are several free tools available online. One such tool is Dancelogo. You could use it to animate your logo, but chances are that it won’t look very professional, as the animations aren’t unique to your branding. That’s why I would hire someone to do this job, for example on Fiverr or Upwork. It shouldn’t cost you more than $30 to get a custom animation like the one
Table of contents Cold Email Legality: What You Need to Know Is Cold Email Illegal? Cold Emailing Rules and Regulations in Different Countries 1. Cold Email Regulations in the USA. 2. Cold Email Laws in Canada. 3 . Is Cold Emailing Legal in The European Union? 4. Is It Legal to Send Cold Emails in the United Kingdom? 5. Is Cold Emailing Legal in Australia? Closing Thoughts FAQ Cold Email Legality: What You Need to Know Delving into cold email outreach for your business? It’s crucial to understand its legalities. Although cold emailing is a valid outreach approach, it must operate within the parameters set by laws like CAN-SPAM in the U.S. and GDPR in Europe. Navigating the legality of cold emailing can be a challenge for many specialists as they craft messages to individuals they don’t know. Considering the legal issues? Stay informed and follow our article to ensure
Google and Yahoo’s DMARC requirements will be enforced in February 2024 for higher volume senders. We have resources to help you prepare for DMARC and other sender requirements to ensure your email delivery won’t be disrupted. Why DMARC now? There are few mechanisms that prohibit bad actors from sending an email pretending to be you. DMARC is the main control for fighting domain abuse. It’s a free and open technical specification that authenticates emails with SPF and DKIM. By publishing a DMARC record in your domain’s DNS, you can fight business email compromise, phishing and spoofing. DMARC, SPF and DKIM aren’t newcomers to the email authentication scene—they’ve been around for over a decade and have grown to become a best practice. Email is involved in more than 90% of all network attacks; without DMARC, it can be hard to tell if an email is real or fake. Because of the