Email Services
Table of contents What Is a Seed List in Email Marketing? What Is Seed Testing? What Are the Benefits of Seed Emails? Types of Seed List Deliverability Tests 1. Manual Test. 2. Automatic Test. 3. Proxy Test. Closing Thoughts What Is a Seed List in Email Marketing? Briefly, a seed list definition is a series of email addresses that you send a letter to before sending it out to your target audience, which allows you to test your message in different conditions. This way you can see how your email will look and interact with different services and providers before you actually send it out. Initially, companies created mailing lists using the personal email addresses of employees. Later, they started using special test accounts for email marketing. Nowadays, businesses prefer practicality and cost-effectiveness by using special spam testing solutions that have their own built-in seed lists. So, let’s take
As an email marketer, implementing a DMARC (Domain-based Message Authentication, Reporting, and Conformance) record could be very beneficial for your email marketing campaigns. DMARC is a protocol that uses SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail) to determine the authenticity of an email message (check out our DMARC vs DKIM vs SPF article for more information on the relationship between the 3 standards). While not essential, there are several reasons why a DMARC record is a wise choice for email marketers. Advantages of having a DMARC record Enhances Email Deliverability: DMARC helps in ensuring that your emails are authenticated against SPF and DKIM standards. This authentication process increases the likelihood of your emails being delivered to the recipient’s inbox rather than being marked as spam or getting blocked by email providers. Protects Brand Reputation: By preventing unauthorized parties from sending emails that appear to come from your domain
DMARC, DKIM, and SPF are all email authentication methods used by senders to combat email spoofing and phishing attacks. While you could use SPF and DKIM independently, you can’t use DMARC without also using at least one of the other methods. And the truth is: if you’re an email marketer, that’s sending emails to hundreds or thousands of people, you need to implement all three methods together to achieve respectable levels of authentication and deliverability. That’s because each method works differently, with its own strengths and weaknesses, and it’s only when they are implemented together that you will achieve comprehensive protection. Let’s look at each one in turn and compare them… SPF (Sender Policy Framework) SPF is an email authentication protocol that verifies the sender’s IP address. It allows domain owners to specify which mail servers are authorized to send emails on behalf of their domain. How SPF Authentication works
Email Delivery vs. Email Deliverability: How Not to Mix It Up You’re probably familiar with the situation when you spend days planning every detail of your campaign, crafting the perfect email for your target audience, and hoping that every copy of your email will be seen and appreciated by the recipient. And, honestly, there’s nothing more frustrating than realizing that your messages never reached your subscribers. It doesn’t matter how carefully you planned your strategy and campaign implementation, if an email doesn’t end up in the inbox, it’s obvious that your goal hasn’t been achieved. Trying to find out why your email was not delivered, you start to dive into all the details and surely come across such a concept as deliverability. Every experienced email marketer knows this term and will immediately tell you what it means. However, not-so-skilled professionals often confuse the key difference between delivery and deliverability, although
Table of contents Shared IP vs Dedicated IP: What’s the Difference? 1. Shared IP Addresses. 2. Dedicated IP Addresses. Who Can Choose a Dedicated IP Address? Will a Dedicated IP Help Fix Deliverability Issues? Is One Dedicated IP Address Sufficient? How to Switch from a Shared to a Dedicated IP Address? 1. Sign up with an Email Service Provider. 2. Buy a Dedicated IP Address. 3. Set up SPF and PTR Records. 4. Warm up a Dedicated IP Address. How to Warm up a Dedicated IP Address? Dedicated IP Warm up Schedule Dedicated IP Address Monitoring: What to Track? 1. IP Reputation Monitoring. 2. IP Blacklisting Status Monitoring. 3. Deliverability Monitoring. 4. Email Metrics Monitoring. Key Takeaways Sender reputation is like your credit history, which is evaluated by email receiving servers when they accept your message for delivery. If the history is bad, the email is filtered to Spam or
Email marketing is a vital tool to engage with your audience effectively. And although a lot of thought is put into which is the right provider for you, one thing that is often overlooked is the email deliverability rate of your chosen email marketing provider. This topic is becoming increasingly important, especially due to recent changes with key providers such as Gmail and Yahoo. To help you get your head around email deliverability and its importance, we will provide you with a clear understanding of what makes a good email deliverability rate and the key factors that affect this, taking a close look at Mailchimp’s deliverability. All of the information provided in this article are key takeaways from our bi-annual email deliverability tests. The Importance of Email Deliverability Email deliverability has a significant influence on whether your emails reach recipients’ inboxes or whether they get lost along the way, ending
Email marketing is a vital tool to engage with your audience effectively. And although a lot of thought is put into which is the right provider for you, one thing that is often overlooked is the email deliverability rate of your chosen email marketing provider. This topic is becoming increasingly important, especially due to recent changes with key providers such as Gmail and Yahoo. To help you get your head around email deliverability and its importance, we will provide you with a clear understanding of what makes a good email deliverability rate and the key factors that affect this, taking a close look at Mailchimp’s deliverability. All of the information provided in this article are key takeaways from our bi-annual email deliverability tests. The Importance of Email Deliverability Email deliverability has a significant influence on whether your emails reach recipients’ inboxes or whether they get lost along the way, ending
Ash Morin, our Director of Deployment, joined Mailgun’s Email’s Not Dead podcast crew to discuss Google and Yahoo’s DMARC sender requirements, which they began enforcing on February 1, 2024. Ash was a guest on Email’s Not Dead S2 E7—Spoofing, Phishing and for the Love of DMARC and on S3 E5—Implementing DMARC. In S5 E4, faithful hosts Jonathan Torres and Eric Trinidad asked Ash to join them and provide an overview of what he’s seen and what he predicts with the new email authentication standards update from Yahoo and Google. “Immediately after the announcement we started getting a lot of questions coming in. Not only questions from our existing customer base, but also in ecosystems,” Ash said. “There’s been a lot of ‘what does that mean?’ And almost immediately following, they were asking, ‘does that change anything about the standards? If not, what’s my current state? Am I actually good?’ Even
Table of contents What Is a Triggered Email? Trigger Emails Effectiveness Statistics Why Use Trigger Emails? Benefits of Triggered Emails Potential Challenges in Trigger Email Marketing Types and Examples of Triggered Emails 1. Welcome Emails. 2. Onboarding Letters. 3. Cart Abandonment. 4. Purchase Confirmations. 5. Notification Emails. 6. Customer Feedback. Wrapping Up What Is a Triggered Email? You probably noticed that as soon as you sign up for a certain subscription, you immediately receive a welcome email, which usually presents the company from which you made a purchase or paid for a service, and you are invited to learn the terms of your plan and opportunities to use the provided services maximally effectively. Such emails that are sent in response to a client’s action are known as trigger emails. By definition, a triggered email is an automated letter used in marketing to move leads through the sales funnel. These messages
Email marketing remains one of the most powerful ways to build a relationship with your customers. By building an effective email marketing strategy, you can help your brand to boost sales and gain trust amongst your customers. Email is the one marketing channel you have great control over, with the ability to test your emails and segment your campaigns to specific audiences. With a strong email marketing strategy in place, you have the potential to grow your business and revenue. More businesses are turning to email marketing because it’s effective. Not only is it cheaper than other forms of marketing, it’s also high-converting, giving you the best bang for your marketing dollar. That’s because your email list is filled with people who want to hear from your brand. In this article, we will provide you with a step-by-step guide on how to start email marketing, as well as some examples