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EmailToolTester: What is a spam trap email address? And why are they important for email marketers?
- February 22, 2024
- Posted by: Top Deliverability
- Category: Email Services EmailToolTester Industry News
EmailToolTester just posted a engaging article:
A spam trap email address is a tool used by Internet Service Providers (ISPs), Email Service Providers (ESPs), and anti-spam organizations (such as Spamhaus) to identify and filter out spam emails. These addresses are set up specifically to catch spammers in the act and are not used for any legitimate communication. Sending an email to a spam trap address can significantly harm the sender’s email reputation, delivery rate and overall deliverability. And understanding how spam traps work and how to avoid them is crucial for maintaining a healthy email marketing strategy. Types of Spam Trap Email Addresses There are a few different types of spam traps: 1. Pristine Spam Traps Pristine spam traps are email addresses that have never been used for communication and have never been voluntarily provided to any email list. They are typically hidden in websites where only automated email address harvesters (used by spammers to collect
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