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EmailToolTester: SaaS Email Marketing Examples: 8 Ideas to Kick-Start Your Customer-Focused Campaigns
- February 26, 2024
- Posted by: Top Deliverability
- Category: Email Services EmailToolTester Industry News
EmailToolTester just shared a insightful post:
When it comes to SaaS (Software as a Service) email marketing, there’s one mistake marketers keep making: not focusing on the customer journey. In the realm of SaaS, success comes from being able to guide customers along their journey – and implementing precise email marketing strategies at the right touchpoint is key. In this guide, I’ll examine eight distinct SaaS email marketing campaigns, strategically tailored to address various stages of the customer journey. Ranging from newsletters engineered to construct communities, to special offer emails designed to deliver genuine delight, I delve into the tactical details of each approach. I’ll also show you exactly how you can adapt an email marketing strategy you’ve already seen elsewhere to fit your audience. Let’s dig in! 8 SaaS email marketing campaign examples to consider 1. Newsletters Newsletters are regular email campaigns that follow the same structure with each campaign. Their goal is mostly to
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