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DMARCIAN: The Impact of Google & Yahoo Sender Requirements on European Businesses
- February 29, 2024
- Posted by: Top Deliverability
- Category: DMARC DMARCIAN Email Authentication Email Services Industry News
DMARCIAN just released a insightful blog:
In February 2024, Google and Yahoo started implementing a series of gradual enforcements for organisations that send over 5000 emails daily, also defined as bulk email senders. These enforcements are especially relevant to Domain-based Message Authentication, Reporting & Conformance (DMARC). With this initiative, Google and Yahoo intend to reduce the overall amount of spam and spoofed content sent across the internet, especially focusing on the authentication of an organisation’s email infrastructure. This move, aimed at combating spam and improving email security, involves using Sender Policy Framework (SPF), DomainKeys Identified Mail (DKIM), and DMARC standards. This article covers the Google and Yahoo requirement specifications and focuses on the potential impacts on European businesses. In particular, it addresses the complications of implementing DMARC across the European email ecosystem and the necessary steps to comply with the enforcement. Impact on European Email Senders: A Closer Look Popular Email Providers in Europe Challenges of
More here: The Impact of Google & Yahoo Sender Requirements on European Businesses
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