Top Deliverability’s Blog
EmailToolTester: Dedicated IP for Email Marketing: Is it Time to Switch from a Shared IP?
- March 4, 2024
- Posted by: Top Deliverability
- Category: Email Services EmailToolTester Industry News
EmailToolTester just released a interesting article:
Email marketing is a powerful tool for reaching your audience, but navigating the intricacies of deliverability can be a challenge. We’ve seen from our own bi-annual deliverability tests that deliverability rates between different email service providers (ESPs) like Mailchimp and Hubspot can vary greatly, indicating that some ESPs have more favorable IP reputations than others. That might lead you to wonder: do I need a dedicated IP address for email marketing? It’s a question we often get asked by our readers – but as you can expect, there’s no one-size-fits-all answer. So, to help answer that question for your business, let’s break it down in simple terms, addressing what a dedicated IP is, its benefits, potential costs, and when (or when not) to take the dedicated IP plunge. What is a dedicated IP (and how does it differ from a shared IP)? Simply put, a dedicated IP address for email
Read more from the original source: Dedicated IP for Email Marketing: Is it Time to Switch from a Shared IP?
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