Email Services
What Is an Email Marketing Strategy? We believe that there is no need to talk too much about the popularity of email marketing, because it is an effective way to directly connect with the target audience, offering great opportunities for engagement and conversion. That’s why a solid email marketing strategy is a fundamental necessity for every business, regardless of size or industry. An email marketing strategy is a comprehensive plan that describes how your company or organization will use emails to achieve your specific goals. It encompasses various elements, including audience segmentation, content creation, timing, frequency, and performance tracking. Essentially, it serves as a roadmap for using email communication to build and nurture relationships with prospects and customers, ultimately driving desired actions and cultivating brand loyalty. Key Benefits of Developing an Email Marketing Strategy You may be wondering how an email marketing strategy can benefit your business. First and foremost
What Is Email Warm-Up? Just imagine a situation where your company needs to introduce itself to someone for the first time. You wouldn’t start with a long conversation about your history and values right away, would you? Instead, you would probably start with small talk, building rapport and trust step by step. An email warm-up is something like that because it allows you to build trust with email service providers gradually. When you start sending emails from a new domain or IP address, email warm-up is the process of progressively familiarizing yourself with email providers like Gmail or Outlook. At first, you start by sending a small number of emails and slowly increase the volume over time. In this simple way, you show these providers that you are a legitimate sender and not a spammer. So it’s basically about starting a little to make sure your emails are being seen
As an email marketer, you will hear many supposed advantages of using emojis in email subject lines. These include: Standing out in a crowded inbox Increasing engagement. Reinforcing your message’s meaning Boosting your brand identity Saving space (for better visibility) However, there are just as many quantitative studies that contradict these assumptions, as there are those that support them. So what’s the deal? Are emojis in email subject lines good, or bad for business? I’ve analyzed all the research studies on the use of emojis in email subject lines to help you decide. And at the end of this article you’ll also find recommendations for best practices if you do use emojis in your subject lines. Conflicting Studies on Emojis in Email Subject Lines If you’re thinking about using emojis in subject lines, you’ll find research to support whatever decision you make. Such studies include work by: Nielsen Norman (NN)
When I launched my Shopify store back in 2016, Shopify Email didn’t even exist. Back then, ecommerce store owners had to look for other email service providers (ESPs) for their marketing needs. Choices were limited. Fast forward to today, and the email marketing landscape has completely changed. In 2019, Shopify Email joined the ranks of established ESPs like Mailchimp, which has been around since 2001. So does Mailchimp’s nearly two-decade head start make it the better option? In my opinion, both tools are valuable for different reasons and the decision will likely depend on these main factors: The size of your mailing list and how many emails you send per month Your email marketing automation needs What features you need beyond email marketing (SMS, social media marketing, etc.) As for me, I’ve built several Mailchimp campaigns, and even invested in a paid plan for my ecommerce store. But ultimately, I’ve
Table of Contents What are the Main Email Parts? Email Header Structure Email Body Structure HTML vs Plain Text Frequntly Asked Questions From the moment of its appearance, the email format has evolved from a formal plain text to the whole catalog with interactive elements. These days, we receive a ton of beautifully designed emails in our inboxes that enable us to take surveys, browse image carousels, and even play games. In this article, we want to explore the email structure and its components to help you streamline your email campaigns for better Inbox delivery. What Are the Main Email Parts? The email structure consists of the two components: header and body. The email header contains the information about the sender and recipient, originating IP address, email authentication outcomes, and transport information added by each server the message passes through on its way to the recipient. It’s important to differentiate
What is a PTR Record? A PTR (Pointer) record, also known as a Reverse DNS record, maps an IP address to a domain name; essentially, it’s the opposite of what an A record does in DNS. While A records are used to translate domain names to IP addresses, PTR records are used to verify that an IP address indeed corresponds to a domain name. This is a common verification step for receivers and part of many checks to determine the legitimacy of a connection’s origin, such as email servers. Why Does it Matter? PTR records hold significance for a myriad of reasons across various aspects of internet communication and network management. They facilitate smoother network operations, aid in troubleshooting, and enhance the trustworthiness of servers. However, for the purpose of this article, we will focus on their role in email security and delivery where their impact can be profound. Focusing
Table of contents Email Deliverability Statistics: Delivery per Top 5 ISPs Email Deliverability Statistics: Delivery per Email Service Providers Email Deliverability Statistics: Average Deliverability per Volume 1 – 10,000 Emails per Month 10,001 – 50,000 Emails per Month 50,001 – 200,000 Emails per Month 200,001 – 1,000,000 Emails per Month 1,000,000+ Emails per Month The Takeaway Email Deliverability Statistics: Delivery per Top 5 ISPs Let’s start with the average email delivery data for the major mailbox providers regardless of an email service provider used, the volume of emails sent, or the type of email messages (subscription or cold). Our calculation gives these email delivery statistics when the messages are sent to the five major ISPs: AOL average delivery rates: Inbox: 38.3%; Spam: 34.2%; Undelivered: 27.5%. Yahoo average delivery rates: Inbox: 38.6%; Spam: 34.8%; Undelivered: 26.6%. Gmail average delivery rates: Inbox: 70.7%; Spam: 14.8%; Undelivered: 14.5%. Outlook average delivery rates: Inbox:
Is It Really Difficult to Write a Formal Email? All people, even experts, sometimes have difficulties putting their thoughts into words, especially when it comes to a professional context. And these fears of using the wrong phrase or seeming inappropriate take over and prevent us from growing. Perhaps you may also have paused while writing an email, asking yourself if your tone is too informal. To give you more confidence and simplify your work routine, we have created this article with the best tips for crafting formal emails quickly and correctly. What Does a Formal Email Look Like and What It Is Used for? Writing formal emails is a must-have skill for anyone in today’s workforce. Whether you’re chatting with colleagues, supervisors, clients, or even government officials, knowing how to compose a formal email is essential for effective communication. But we have to clearly understand that formal email is usually
Understanding the Impact of Email Spam Trigger Words Imagine that your email marketing campaign is like a car on which you plan your long and unforgettable journey. You carefully prepare everything and undergo maintenance, fill it up with fuel, load your suitcases, and are ready to get impressions from new locations, until suddenly you hit a pothole on the road, which fundamentally changes all your plans for the future. The same is the case with building the right email strategy, where it is extremely important to pay attention to spam words, because of which all your efforts can end up in a pothole called the spam trap. Because the battle against spam filters is a constant challenge for email marketers, in this article, we’ll explore the email spam words you should avoid to ensure your messages reach your audience’s inbox and stand out for all the right reasons, and also
Table of contents Why Is It Important to Win Back Customers? What Is a Re-Engagement Email? Why Prioritize Re-Engagement Campaigns in Your Email Marketing Strategy? How to Use Email Marketing Strategies for Customer Retention? What Are Customer Retention Emails? Wrapping Up Why Is It Important to Win Back Customers? Winning back customers is not just a strategic move, it’s a must for successful marketing. As is commonly believed, the whole point of email marketing is to generate new leads, guide them toward becoming clients, and ultimately convert them into brand advocates. When in fact the customer retention stage is the most important and dominant aspect in a customer lifecycle, and it really should be a concern for everyone involved. If you, like many email marketers, often focus on acquiring new subscribers and growing your mailing lists, change your strategy to retain the subscribers you already have. Different forms of customer