Top Deliverability’s Blog
EmailToolTester: How to calculate Email Delivery Rate
- February 22, 2024
- Posted by: Top Deliverability
- Category: Email Services EmailToolTester Industry News
EmailToolTester just published a interesting blogpost:
The email delivery rate is calculated by dividing the number of emails that have been successfully delivered to the recipients’ server by the total number of emails sent, and then multiplying the result by 100 to get a percentage: Email Delivery Rate = (number of delivered emails / total number of emails sent) x 100 Not sure where to get the numbers for the equation? Let’s break this down into easy to follow steps: 1. Find the total number of emails sent This is the number of emails you dispatched during a specific campaign or time period. If you don’t already know it, check your email service provider (ESP). 2. Find the total number of bounced emails This is the number of emails that could not be delivered to the recipient’s server. There are two types of bounces to count up: Hard Bounces: These occur when the email is permanently
More here: How to calculate Email Delivery Rate
P.S. Do you need help with your Deliverability? Ask for a Consultation
Leave a Reply Cancel reply
Email Service Providers Handbook
The most comprehensive “Handbook of Email Service Providers“!
SPAMASSASSIN RULES
All SpamAssassin rules in one place, EXPLAINED!
SMTP COMMANDS
& REPLY CODES
All SMTP/ESMTP commands and reply codes in one place, EXPLAINED!
Free DNS Tool
Check the DNS records of your domain with our free DNS tool.
Deliverability Glossary
The most comprehensive Email Deliverability and Marketing Glossary!