Email Services
Email marketing is a vital tool to engage with your audience effectively. And although a lot of thought is put into which is the right provider for you, one thing that is often overlooked is the email deliverability rate of your chosen email marketing provider. This topic is becoming increasingly important, especially due to recent changes with key providers such as Gmail and Yahoo. To help you get your head around email deliverability and its importance, we will provide you with a clear understanding of what makes a good email deliverability rate and the key factors that affect this, taking a close look at Mailchimp’s deliverability. All of the information provided in this article are key takeaways from our bi-annual email deliverability tests. The Importance of Email Deliverability Email deliverability has a significant influence on whether your emails reach recipients’ inboxes or whether they get lost along the way, ending
Ash Morin, our Director of Deployment, joined Mailgun’s Email’s Not Dead podcast crew to discuss Google and Yahoo’s DMARC sender requirements, which they began enforcing on February 1, 2024. Ash was a guest on Email’s Not Dead S2 E7—Spoofing, Phishing and for the Love of DMARC and on S3 E5—Implementing DMARC. In S5 E4, faithful hosts Jonathan Torres and Eric Trinidad asked Ash to join them and provide an overview of what he’s seen and what he predicts with the new email authentication standards update from Yahoo and Google. “Immediately after the announcement we started getting a lot of questions coming in. Not only questions from our existing customer base, but also in ecosystems,” Ash said. “There’s been a lot of ‘what does that mean?’ And almost immediately following, they were asking, ‘does that change anything about the standards? If not, what’s my current state? Am I actually good?’ Even
Table of contents What Is a Triggered Email? Trigger Emails Effectiveness Statistics Why Use Trigger Emails? Benefits of Triggered Emails Potential Challenges in Trigger Email Marketing Types and Examples of Triggered Emails 1. Welcome Emails. 2. Onboarding Letters. 3. Cart Abandonment. 4. Purchase Confirmations. 5. Notification Emails. 6. Customer Feedback. Wrapping Up What Is a Triggered Email? You probably noticed that as soon as you sign up for a certain subscription, you immediately receive a welcome email, which usually presents the company from which you made a purchase or paid for a service, and you are invited to learn the terms of your plan and opportunities to use the provided services maximally effectively. Such emails that are sent in response to a client’s action are known as trigger emails. By definition, a triggered email is an automated letter used in marketing to move leads through the sales funnel. These messages
Email marketing remains one of the most powerful ways to build a relationship with your customers. By building an effective email marketing strategy, you can help your brand to boost sales and gain trust amongst your customers. Email is the one marketing channel you have great control over, with the ability to test your emails and segment your campaigns to specific audiences. With a strong email marketing strategy in place, you have the potential to grow your business and revenue. More businesses are turning to email marketing because it’s effective. Not only is it cheaper than other forms of marketing, it’s also high-converting, giving you the best bang for your marketing dollar. That’s because your email list is filled with people who want to hear from your brand. In this article, we will provide you with a step-by-step guide on how to start email marketing, as well as some examples
Online Proxy Testing Tool GlockApps provides a unique proxy testing solution designed to streamline and simplify your deliverability checking process and address any issues in time. This option has been specifically crafted for your convenience, accessible by setting up your sending account within our Inbox Insight application. Let’s delve into the details and explore all the benefits. What Is an Email Proxy Test? By its basic definition, a proxy is an authority or a document giving such power to act for another. In general, a proxy is an intermediary or a substitute appointed to act on behalf of another entity or user, often serving as a gateway between two or more parties. An email proxy test is a method used to assess the deliverability and performance of emails by simulating real conditions without actually sending messages to real recipients. In this process, a proxy email address is created, which serves
Finding the right email marketing tool is key for Shopify store owners looking to connect with their audience. In my Shopify store, I use Shopify Email for simple marketing and transactional email, but as my list has grown I’ve been considering other options. There’s been a lot of buzz about Klaviyo lately, so we decided to test it against Shopify’s built-in email marketing platform. We were impressed with Klaviyo’s advanced features and sophisticated automated marketing. However, Shopify Email is still a good choice for budget-conscious ecommerce businesses, or those looking for easy set-up. Let’s take a look at both Shopify Email and Klaviyo to find the best fit for your ecommerce store. Shopify Email vs Klaviyo: Pros and Cons Shopify Email Pros: 10,000 sends/month included in the price of your Shopify subscription Automatic branding applied across email templates Good selection of pre-built segmentation templates Cons: Dynamic products not available for email campaigns
Over the years, Brevo (formerly known as Sendinblue) has earned itself a reputation of being a budget-friendly email marketing service for small-to-medium businesses. And, while cheaper sometimes translates to a decline in quality, our testing has happily shown that this isn’t the case with Brevo when it comes to its impressive range of features. But what about Brevo’s deliverability? Can you rely on Brevo to get your email marketing campaigns delivered, or do they have a higher chance of landing in subscribers’ spam folders? In this article, we’ll provide you with an overview of how Sendinblue/Brevo performs in this arena, taking a look at its email deliverability rates as gleaned from our twice-yearly deliverability tests. Understanding Brevo Email Deliverability and How It’s Measured First, let’s delve into the concept of “email deliverability” and distinguish it from “email delivery” – two terms often confused. Email delivery refers to emails that have
Why Are Newsletters Important? Customers always appreciate it when a company shares quality information about its offers, services, and updates through timely online newsletters. This method of communication has numerous advantages, including helping to increase website traffic with embedded links, keeping subscribers happy and informed in advance, providing direct advertising opportunities, and the ability to regularly stay in the user’s field of view. If you’re in the process of creating an email newsletter for your customers, follow our best practices to take your content to the next level. How Do Newsletters Benefit Businesses? Newsletters benefit businesses in several ways. They help increase brand awareness, drive website traffic, and generate leads. Additionally, newsletters allow companies to showcase their expertise, build customer trust, and promote their products or services. The newsletter is almost the most popular type of email campaign, that’s why, with its help, businesses can talk to the client on
What Is Email Fatigue? Stop for a moment and imagine your inbox is filled with emails from a single brand, day in and day out. Does it make you feel overwhelmed? You’re experiencing what’s commonly known as email list fatigue – a feeling that’s all too familiar in today’s marketing communications. But consider this: as a marketer, every email you send can either deepen your connection with your audience or push them further away. While wanting to increase email frequency may seem like a shortcut to engagement, the reality often tells a different story. Rather than fostering meaningful engagement, an overabundance of emails can lead to disconnection and even discourage recipients from opting out altogether. The Link Between Email Fatigue and Churn There is a clear and direct connection between email fatigue and email list churn. When subscribers experience fatigue from receiving too many or not relevant emails, they are
How to Send Mass Email Without Going to Spam? Every marketer knows that one of the most appealing aspects of email marketing campaigns is the ability to reach hundreds of potential customers instantly. With a large list at your disposal, you have the opportunity to send mass emails filled with an individual approach to each recipient, thereby maximizing relevance. While the potential business impact of email marketing is huge, the reality is not always so fabulous. Despite your best efforts, bulk emails can end up in the dreaded spam folder instead of your desired inbox. This result not only drains the energy reserve but also causes frustration when viewing the deliverability reports. Want to find ways to avoid this fate for your messages and ensure they reach your recipient’s inbox, even amid a flood of mass emails? So, to help you use bulk email in the most efficient way possible