Top Deliverability’s Blog
Litmus: Email Personalization Starts With Getting Your Data in Order
- February 12, 2022
- Posted by: Top Deliverability
- Category: Email Design Industry News Litmus
Litmus just posted a engaging blogpost:
Regardless of what product, service, audience or industry you’re marketing, email personalization cuts through the clutter. In fact, HubSpot reports that it’s the number one tactic that email marketers use to boost engagement. The level of sophistication can range from acknowledging a subscriber’s birthday, to letting them know the weather–wherever they are–when they open your email. Regardless of how you want to personalize, it starts with getting your data in order. Here’s a look at how you can use the data you’ve collected for email personalization. Email personalization 101: Start with data basics The rules around data collection, and managing privacy and permissions are complex. For that reason, we recommend that you start by focusing on two types of data: zero-party and first-party. Both are explicitly given to you by your audience, so you’ll know where the data came from, and when and how it was provided. Zero-party data is…
Continued here: Email Personalization Starts With Getting Your Data in Order
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