Top Deliverability’s Blog
Content marketing is the process of planning, creating, and sharing content with your target audience. It helps you generate brand awareness, convince customers to take action, and drive revenue. There are various types of content marketing, like social media and blogs, but new trends and techniques emerge every year that change the ways businesses reach their audiences. As a marketer, it’s essential to know what your competitors are focusing on, so you can create a strategy and stand out from the crowd. In this post, discover important stats to know about the state of content marketing in 2022 and trends to look out for throughout the year. Content Marketing Stats to Know 90% of marketers using content marketing plan to continue investing the same amount in the channel in 2022. 66% of marketers expect their 2022 content marketing budget to increase more than their 2021 budget. Over 60% of marketers measure…
If you ask marketers about their 2020 content plans, most will tell you they had to pivot because of the pandemic. In 2021, many said the same thing, as the world adjusted to this new normal. We surveyed over 600 media planners this year and 99% of marketers who have ever pivoted their content plan did so in 2021, with 39% of them pivoting three times that year. So how are they budgeting in 2022? Let’s find out. How much are marketers spending on content marketing? According to HubSpot Blog Research, 39% of marketers surveyed say they allocate 31-50% of their total marketing budget to content marketing. This tells us that brands are leveraging content marketing above many other marketing strategies, as they put at least a third of their funding in it. Wondering exactly how much? Most marketers surveyed (26%) said their quarterly content marketing budget ranged between $40K…
The irony about this topic is that it feels like writing an article about “No-fat for athletes”. While fat is an essential part of the body, it is not something that athletes should concern themselves with on a day-to-day basis. Instead of talking about “fat,” let me jump straight to carbs and protein and how they can help you win gold medals, you beautiful superhumans, dear marketers. The pace at which marketers had to adapt and innovate over the last couple of years is unprecedented. Some of us have chosen to use brute force to dig our way through innovation – by doubling down on the efforts and making the most of the extra hours shaved off, not having to commute and leaving yet another pile of laundry or dishes for our partner to deal with (I don’t need to point any fingers. You know who you are). Whilst others…
When it comes to online marketplaces, shipping is one of the most important aspects of the customer experience. After all, customers want their items as soon as possible, and they don’t want to pay too much for shipping. In this article, we’ll teach you how to design an efficient shipping strategy for your online marketplace. Importance of Convenient and Fast ShippingDirect versus Indirect ShippingLocal and International ShippingNext-day ShippingDisplaying Shipping Information on the WebsiteReturns and RefundsHow to Design an Efficient Shipping Strategy Importance of Convenient and Fast Shipping Shipping is a fundamental part of any ecommerce business. The faster and more convenient you can make shipping, the better chance your customers will have to buy from you. Do you know how much time it takes for someone to make a purchase on your website? One second. That’s all the time they have before they move on to the next site, or…
Single sign-on (SSO) is now generally available on Twilio SendGrid. Learn all about the exciting enhancements and how to get started. The post Single Sign-On (SSO) Is Now Generally Available—With Enhancements appeared first on SendGrid.
ExpertSender is a “Multichannel Marketing Automation system designed to help fast-growing businesses grow their revenue with marketing automation across the Email, SMS, Web Push, Mobile Push, Facebook Audiences, Google Customer Match & Mobile apps and more.” They are based in Gdańsk, Poland, and they are looking to hire a Deliverability & Compliance Specialist. Could that be you?In that role, your daily tasks would include: Monitoring deliverability performance and providing support to account managers in case of potential issues or opportunities for improvement, educating colleagues and clients on best email sending practices and verifying that those practices are followed accordingly, developing our infrastructure by regular monitoring and updates in collaboration with IT, and managing their IP database, controlling available resources and more.For more information or to apply, click here.
Over the course of 2021 the number of valid DMARC policies observed in use rose by 84%, to a total of nearly 5 million unique records, compared to the prior calendar year. This doubles the percentage increase seen in 2020, and reflects an acceleration of growth in the second half of the year. Starting with […]
Over the course of 2021 the number of valid DMARC policies observed in use rose by 84%, to a total of nearly 5 million unique records, compared to the prior calendar year. This doubles the percentage increase seen in 2020, and reflects an acceleration of growth in the second half of the year. Starting with […]
Back in September 2021, the announcement of Apple’s iOS 15 data privacy changes triggered a mass hysteria among email marketers, with some even proclaiming that email marketing as we know it could come to an end. Considering that Apple Mail and Apple mobile devices make up over 35% of the global email provider market share, those fears didn’t seem too far-fetched. But the question remains – were these fears well-founded or were they false alarms? Now that enough time has passed to see the impact of data privacy changes, I surveyed 300 email marketers to understand how iOS 15 and GDPR changes have affected their marketing strategies and the steps they took to adapt. The Impact of Data Privacy Changes Change can be scary for all of us, but when that change includes reduced visibility into email analytics, it’s no surprise that email marketers were shaking in their boots when…
Henry Ford’s quote, “If everyone is moving forward together, then success takes care of itself,” is one of my personal favorite quotes on teamwork. Because it’s true: Teamwork has the incredible power to increase productivity, job satisfaction, and even each person’s individual performance. To inspire your team to band together and celebrate collaboration, we’ve gathered some of our favorite quotes on the power of teamwork. Check out the full list of inspirational quotes below, including some remarks about hard work to keep your collaborative juices flowing. Quotes About Collaboration “Alone we can do so little; together we can do so much.” – Helen Keller “Talent wins games, but teamwork and intelligence win championships.” – Michael Jordan “Teamwork begins by building trust. And the only way to do that is to overcome our need for invulnerability.” – Patrick Lencioni “It is literally true that you can succeed best and quickest by…