webinar
Even though I’m no longer with Kickbox, I’m still eager to knowledge share and here’s a great upcoming webinar opportunity! Join us on Tuesday, November 14th, when Sebastian Kluth from the CSA, Fredrik Poller from Halon, and yours truly will have a geeky and fun chat about the pernicious problem of DKIM replay attacks. Should you be worried? Who does this affect most? What CAN you do about them? Is it being seen in the wild? And more. Click here for more information or to register.
I almost forgot to share this recap over here on Spam Resource, but better late than never! Back in August, Jennifer Nespola Lantz and I put on our (very fashionable) Kickbox deliverability consultant bucket hats and presented a webinar called “A Small Publisher’s Guide to Email Deliverability.” If you’re a newsletter publisher, or a small one-man-band type of sender, or sending out news updates on behalf of a local (or hyper-local) news org, you’re who we were attempting to reach with this one.Why? Because at this level, you might know a tiny bit about deliverability, but it’s just you, and you’re not some million dollar company with platinum level support from some sort of Marketing Cloud, so you don’t always know what to watch out for when it comes to deliverability pitfalls. Jen and I guide you here on what you need to know to stay out of the way
It’s decorative gourd season, people! That means the holidays are just around the corner. Are you prepared for deliverability success? This is that most important time of the year, and if you’re wondering how you can best set yourself up to protect against potential deliverability issues, my colleague Jennifer Nespola Lantz from Kickbox, along with Gene Gusman from Zeta, will walk you through everything you should know, everything you should do, and everything you should not do, to make sure you maximize your chances of reliably getting your mail delivered to the inbox throughout the remainder of the year.It all happens on Wednesday, October 18th at 12:00 noon eastern time. I’ll be there and watching — hope to see you there, too!Click here for more information or to register.
For those that don’t know, I was director of deliverability for Salesforce Marketing Cloud (previously ExactTarget) from 2006 through 2021. My love of all this email and guiding clients toward deliverability success even predates that — having started my first email sends (and building my first email filters) way back in the late 1990s. But it was during the Salesforce days where I was most able to “spread the word” of deliverability best practices. I’m insanely proud of the client interactions and knowledge share I was able to do while I was there. It pleases me that you can still find remnants of those days online!For example, here’s a link to a recorded session I did for Salesforce’s Trailhead Live in 2019. That’s a few years ago now, but I think this is still a solid overview of deliverability considerations for those using Salesforce Marketing Cloud to send email messaging.
Are you a newsletter sender or small publisher? If so, and if you’ve run into deliverability problems, you’ve probably found that you’re small potatoes when it comes to getting help getting climbing back to the inbox. Tier 1 support isn’t always that great, and paid consulting gets real expensive real fast. And the whole time you’re wondering, if I was a bigger sender, would I get treated this way by my ESP or by ISPs? And you can get caught in the middle, between blocklists and ESPs and ISPs and anti-spam groups and people who want to prove a point or pick a fight and block certain kinds of mail, whether it be all customers of platform X or picking on people who don’t use double opt-in.So what do you do, if that’s you? You come to our webinar, of course, and get to know Jennifer Nespola Lantz and myself.
The promised recap and recording is now available! If you weren’t able to listen in the other day when John Stephenson and I talked deliverability (with an extra focus on alternative subscriber lifecycle strategy options and more!), click on through to the Kickbox blog to read the recap and view the webinar recording. Thank you to everyone who joined us! It was a fun chat and I hope folks found it valuable.
On Thursday, John Stephenson from Epsilon and yours truly (Al Iverson) from Kickbox will co-host a friendly chat where we’re going to talk about how to deal with the struggle of competing priorities: every time I press the send button I make more money, but I’m also diluting engagement and driving unsubs. How much is too much? How do I identify how best to strike that balance between deliverability success and business needs? We’ll touch on this, and the latest updates in the land of internet service provider and mailbox providers spam filters and email policies. Join us, and bring your questions! Register here.
Hey, recently I had a lot of fun chatting with a couple of smart folks about DMARC and BIMI on this webinar for the CSA. Click on through to the Kickbox blog to see the recording of me, Karsten Vendler from LEGO Group and Sebastian Kluth from the CSA talk about the trials and tribulations of implementing DMARC and BIMI (and I also share the numbers around DMARC and BIMI adoption rates). It’s quite different than the usual “Deliverability 101” webinars I do, and it’s good to mix it up with a deeper technical discussion sometimes. Hope you enjoy.
Hey, I’ll be participating in the next Certified Senders Alliance (CSA) webinar, where I’ll be chatting with Sebastian Kluth (CSA) and Karsten Vendler (LEGO Group) about where DMARC and BIMI are today and where we think this is all headed. It’s sure to be a fun discussion and I’ll have some new data to share on DMARC and BIMI adoption. Please join us? It’s on June 1st at 10:00 am US central time and you can register for it here. I hope to see you there!* I also promise to annoy Karsten with many LEGO related questions, like, is it truly fun to work for LEGO? Do you get many free LEGO blocks? Will you get me some free LEGO blocks? And more.
Hey, are you a Cordial customer, wondering how all this deliverability stuff works, how to monitor and maximize deliverability, and how to implement best practices like subscriber lifecycle management to help maximize your chances of inbox success? Then this is the webinar for you! Even though the theme is … clowns. I have concerns about the clowns, but the deliverability guidance will be solid, and Steven Lunniss and I will make time for your questions. It’s on Wednesday, May 24th at 9am US central time, and you can register here. Hope to see you there!