zwebrecap
Salesforce Pardot (aka “Marketing Cloud Account Engagement”) is a B2B-focused marketing automation tool meant to help companies nurture leads and build engaged email relationships with their subscribers. If you’re a Pardot user and wondering how do I set myself up for deliverability success? And how do I know ongoing if I’m having deliverability challenges or not? Then this content is perfect for you. In this fifteen minute recorded webinar, I’ll walk you through the deliverability basics when it comes to the Salesforce Pardot platform. Find the recording on Youtube or embedded below, and thanks for watching! For ease of navigation, below I have included all of the different links I referenced in the recorded webinar. Happy surfing! Configure DKIM authentication in Pardot. “Warm up” your IP and domain in Pardot. More on 2024 Yahoo and Gmail sender requirements. Opt-in performs better. Should I use a purchased email list? Pardot Reporting
It’s time for another Webinar Rewind! Recently I presented (alongside Jesse Kennedy) a live webinar specifically meant to help AWeber users get up to speed on the new sender requirements brought to us by Yahoo and Google. With a focus on the specifics of what buttons to push, what text to paste into what field, even where and how to buy a domain — from start to finish, how to configure your email domain so that your AWeber email sends are fully in compliance with the new email authentication requirements. If you missed it, don’t fret! You can find the recording here and embedded below. We made sure to save time to take your questions, and did a bunch of live poking at email authentication and domain DNS settings, so you could see us push the buttons that you yourself need to push to get everything in place. As an
DMARC — and specifically, DKIM and DMARC compliance with the new Gmail and Yahoo Mail Requirements — these are a very hot topic for 2024! I’ve been talking about all of this quite a bit lately and I don’t see that letting up any time soon. Want to get in on the action? Here’s your chance. On January 10th, 2024, LB Blair from Email Industries and yours truly (Al Iverson) presented a live webinar on this very topic: DMARC-Pocalypse Now: What you need to know about DMARC and new Yahoo/Gmail requirements . Explaining what DMARC is, why you need it, what to be aware of as far as implementing it — prerequisites, risks, policy settings, reporting annoyances, all that jazz. We didn’t focus on just a single email sending or newsletter send platform — it was more of a technical overview of what any savvy sender might need to know
On April 4, 2022, the Certified Senders Alliance invited Yahoo’s Marcel Becker and yours truly (Al Iverson) of Spam Resource to “embark upon a discussion of domain reputation” where we also talk in length about open tracking, how it wasn’t that accurate to begin with (bots mostly talking to bots) but now, with Apple’s Mail Privacy Protection (MPP), it’s even less accurate than before. That doesn’t mean you should never rely on open data to make an informed decision about an audience segment — but it does mean that you should never trust an “open” even tracked at the subscriber level, when making any sort of decision on what to do with an individual subscriber. Meaning, don’t use opens as part of your drip campaign logic to decide who gets what email — it won’t be accurate. But, for myself, I’ll continue to say that there’s a place for open
I have a gift for you this holiday season: A bonus mini-webinar, covering a topic that people keep asking me about: The List Unsubscribe header, and specifically, how does it work and what do platforms need to implement to be in compliance with the new 2024 Gmail and Yahoo sender requirements? It’s 23 minutes of … just me! Talking about list-unsub! Sorry, not sorry. I collected every single thing I could think of, everything I’ve read, tested myself, and even added a few things suggested by friends, and now you get me walking you through every single thing I can think of about the list-unsub header. Why a recorded webinar? It’s a bit of a test. I have a whole bunch of information that I wanted to share on the topic and I didn’t want to write a fifteen page blog post that surely nobody would slog their way through.
I almost forgot to share this recap over here on Spam Resource, but better late than never! Back in August, Jennifer Nespola Lantz and I put on our (very fashionable) Kickbox deliverability consultant bucket hats and presented a webinar called “A Small Publisher’s Guide to Email Deliverability.” If you’re a newsletter publisher, or a small one-man-band type of sender, or sending out news updates on behalf of a local (or hyper-local) news org, you’re who we were attempting to reach with this one.Why? Because at this level, you might know a tiny bit about deliverability, but it’s just you, and you’re not some million dollar company with platinum level support from some sort of Marketing Cloud, so you don’t always know what to watch out for when it comes to deliverability pitfalls. Jen and I guide you here on what you need to know to stay out of the way
The promised recap and recording is now available! If you weren’t able to listen in the other day when John Stephenson and I talked deliverability (with an extra focus on alternative subscriber lifecycle strategy options and more!), click on through to the Kickbox blog to read the recap and view the webinar recording. Thank you to everyone who joined us! It was a fun chat and I hope folks found it valuable.
Hey, Klaviyo users! Did you miss the recent “INTRO TO DELIVERABILITY” webinar presented by yours truly along with Tonya Gordon from Klaviyo? In the webinar, we talked about the basics of deliverability, the top things a Klaviyo sender can do to maximize their chances of deliverability success, and we answered a bunch of your questions. Don’t despair if you weren’t there to experience it live — we’ve recorded the whole thing and put it online over at the Kickbox blog, so you can catch up on it at your leisure. Click on through to read more.
It’s time! Pumpkin spice has only just arrived but smart marketers know that the sooner you can begin to prepare for deliverability and marketing success for the year-end holiday season, the better. That’s why my Kickbox colleague Jennifer Nespola Lantz and I put together our top tips on things you SHOULD and SHOULD NOT do if you want to keep yourself out of the spam folder this holiday season. You can find the article (and a link to the recorded webinar) over on the Kickbox blog.
More fun, more webinars, more info, all about Apple Mail Privacy Protection, aka MPP!If you’re curious about the current state of Apple MPP and how it impacts marketers, my Kickbox colleague Jennifer Nespola Lantz and I presented a live webinar on this very topic recently. Head on over to the Kickbox blog where you can read a recap of the webinar and view the webinar recording.