john stephenson
The promised recap and recording is now available! If you weren’t able to listen in the other day when John Stephenson and I talked deliverability (with an extra focus on alternative subscriber lifecycle strategy options and more!), click on through to the Kickbox blog to read the recap and view the webinar recording. Thank you to everyone who joined us! It was a fun chat and I hope folks found it valuable.
On Thursday, John Stephenson from Epsilon and yours truly (Al Iverson) from Kickbox will co-host a friendly chat where we’re going to talk about how to deal with the struggle of competing priorities: every time I press the send button I make more money, but I’m also diluting engagement and driving unsubs. How much is too much? How do I identify how best to strike that balance between deliverability success and business needs? We’ll touch on this, and the latest updates in the land of internet service provider and mailbox providers spam filters and email policies. Join us, and bring your questions! Register here.
