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It’s time for another Webinar Rewind! Recently I presented (alongside Jesse Kennedy) a live webinar specifically meant to help AWeber users get up to speed on the new sender requirements brought to us by Yahoo and Google. With a focus on the specifics of what buttons to push, what text to paste into what field, even where and how to buy a domain — from start to finish, how to configure your email domain so that your AWeber email sends are fully in compliance with the new email authentication requirements. If you missed it, don’t fret! You can find the recording here and embedded below. We made sure to save time to take your questions, and did a bunch of live poking at email authentication and domain DNS settings, so you could see us push the buttons that you yourself need to push to get everything in place. As an
DMARC — and specifically, DKIM and DMARC compliance with the new Gmail and Yahoo Mail Requirements — these are a very hot topic for 2024! I’ve been talking about all of this quite a bit lately and I don’t see that letting up any time soon. Want to get in on the action? Here’s your chance. On January 10th, 2024, LB Blair from Email Industries and yours truly (Al Iverson) presented a live webinar on this very topic: DMARC-Pocalypse Now: What you need to know about DMARC and new Yahoo/Gmail requirements . Explaining what DMARC is, why you need it, what to be aware of as far as implementing it — prerequisites, risks, policy settings, reporting annoyances, all that jazz. We didn’t focus on just a single email sending or newsletter send platform — it was more of a technical overview of what any savvy sender might need to know
On April 4, 2022, the Certified Senders Alliance invited Yahoo’s Marcel Becker and yours truly (Al Iverson) of Spam Resource to “embark upon a discussion of domain reputation” where we also talk in length about open tracking, how it wasn’t that accurate to begin with (bots mostly talking to bots) but now, with Apple’s Mail Privacy Protection (MPP), it’s even less accurate than before. That doesn’t mean you should never rely on open data to make an informed decision about an audience segment — but it does mean that you should never trust an “open” even tracked at the subscriber level, when making any sort of decision on what to do with an individual subscriber. Meaning, don’t use opens as part of your drip campaign logic to decide who gets what email — it won’t be accurate. But, for myself, I’ll continue to say that there’s a place for open
I have a gift for you this holiday season: A bonus mini-webinar, covering a topic that people keep asking me about: The List Unsubscribe header, and specifically, how does it work and what do platforms need to implement to be in compliance with the new 2024 Gmail and Yahoo sender requirements? It’s 23 minutes of … just me! Talking about list-unsub! Sorry, not sorry. I collected every single thing I could think of, everything I’ve read, tested myself, and even added a few things suggested by friends, and now you get me walking you through every single thing I can think of about the list-unsub header. Why a recorded webinar? It’s a bit of a test. I have a whole bunch of information that I wanted to share on the topic and I didn’t want to write a fifteen page blog post that surely nobody would slog their way through.
I almost forgot to share this recap over here on Spam Resource, but better late than never! Back in August, Jennifer Nespola Lantz and I put on our (very fashionable) Kickbox deliverability consultant bucket hats and presented a webinar called “A Small Publisher’s Guide to Email Deliverability.” If you’re a newsletter publisher, or a small one-man-band type of sender, or sending out news updates on behalf of a local (or hyper-local) news org, you’re who we were attempting to reach with this one.Why? Because at this level, you might know a tiny bit about deliverability, but it’s just you, and you’re not some million dollar company with platinum level support from some sort of Marketing Cloud, so you don’t always know what to watch out for when it comes to deliverability pitfalls. Jen and I guide you here on what you need to know to stay out of the way
For those that don’t know, I was director of deliverability for Salesforce Marketing Cloud (previously ExactTarget) from 2006 through 2021. My love of all this email and guiding clients toward deliverability success even predates that — having started my first email sends (and building my first email filters) way back in the late 1990s. But it was during the Salesforce days where I was most able to “spread the word” of deliverability best practices. I’m insanely proud of the client interactions and knowledge share I was able to do while I was there. It pleases me that you can still find remnants of those days online!For example, here’s a link to a recorded session I did for Salesforce’s Trailhead Live in 2019. That’s a few years ago now, but I think this is still a solid overview of deliverability considerations for those using Salesforce Marketing Cloud to send email messaging.
The promised recap and recording is now available! If you weren’t able to listen in the other day when John Stephenson and I talked deliverability (with an extra focus on alternative subscriber lifecycle strategy options and more!), click on through to the Kickbox blog to read the recap and view the webinar recording. Thank you to everyone who joined us! It was a fun chat and I hope folks found it valuable.
My recent Kickbox webinar, co-hosted with Matthew Stith from Spamhaus, was a lot of fun. We talked about the history of Spamhaus, what kind of bad guy stuff Spamhaus is trying to track, best practices for domain reputation and we touched on a bunch of other stuff, too.If you missed it, never fear! We’ve posted a recap and recording of the webinar over here on the Kickbox blog. Enjoy!
Hey, Klaviyo users! Did you miss the recent “INTRO TO DELIVERABILITY” webinar presented by yours truly along with Tonya Gordon from Klaviyo? In the webinar, we talked about the basics of deliverability, the top things a Klaviyo sender can do to maximize their chances of deliverability success, and we answered a bunch of your questions. Don’t despair if you weren’t there to experience it live — we’ve recorded the whole thing and put it online over at the Kickbox blog, so you can catch up on it at your leisure. Click on through to read more.