Top Deliverability’s Blog
Spam Resource: Salesforce Marketing Cloud: Deliverability Fundamentals
- September 14, 2023
- Posted by: Top Deliverability
- Category: Industry News Spam Resource
Al Iverson just posted a engaging article on Spam Resource:
For those that don’t know, I was director of deliverability for Salesforce Marketing Cloud (previously ExactTarget) from 2006 through 2021. My love of all this email and guiding clients toward deliverability success even predates that — having started my first email sends (and building my first email filters) way back in the late 1990s. But it was during the Salesforce days where I was most able to “spread the word” of deliverability best practices. I’m insanely proud of the client interactions and knowledge share I was able to do while I was there. It pleases me that you can still find remnants of those days online!For example, here’s a link to a recorded session I did for Salesforce’s Trailhead Live in 2019. That’s a few years ago now, but I think this is still a solid overview of deliverability considerations for those using Salesforce Marketing Cloud to send email messaging.
Read the original here: Salesforce Marketing Cloud: Deliverability Fundamentals
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