small senders
Are you a newsletter sender or small publisher? If so, and if you’ve run into deliverability problems, you’ve probably found that you’re small potatoes when it comes to getting help getting climbing back to the inbox. Tier 1 support isn’t always that great, and paid consulting gets real expensive real fast. And the whole time you’re wondering, if I was a bigger sender, would I get treated this way by my ESP or by ISPs? And you can get caught in the middle, between blocklists and ESPs and ISPs and anti-spam groups and people who want to prove a point or pick a fight and block certain kinds of mail, whether it be all customers of platform X or picking on people who don’t use double opt-in.So what do you do, if that’s you? You come to our webinar, of course, and get to know Jennifer Nespola Lantz and myself.
Double opt-in (also called “confirmed opt-in”) can help to prevent list hygiene problems, but some people are dead set against it. I’m not going to change their minds. I’m not even going to try to. But I’ve seen some changes at Gmail lately that lead me to think that I’m doing the world a disservice if I don’t at least warn you: If you’re a small newsletter publisher or small marketing sender, if you’re anyone using an SMB-focused or shared resource focused email sending platform, you’re putting yourself at risk by not employing double opt-in.Recently, a number of us in the email deliverability space started to hear that a bunch of smaller email senders, ones that were otherwise doing just fine yesterday, were suddenly finding their mail going to the spam folder in Gmail mailboxes today. Diving into it, this was all specific to a certain email provider, and was