webinar
It’s webinar time again! This time around, my colleague Jennifer Nespola Lantz from Kickbox joins forces with Mike Auldredge from Customer.io to explain:What senders need to know about what a spam complaint is and how it impacts their email programWhat is really being measured in your spam complaint rateWhy customers report messages as spamHow to reduce spam complaint ratesAnd, how to grow positive engagement with your messages!They’ll share other good deliverability intel, as well (say that ten times fast!) and have plenty of time for your questions. Join us on Thursday at 11:00 am US central time. Click here to register.
My recent Kickbox webinar, co-hosted with Matthew Stith from Spamhaus, was a lot of fun. We talked about the history of Spamhaus, what kind of bad guy stuff Spamhaus is trying to track, best practices for domain reputation and we touched on a bunch of other stuff, too.If you missed it, never fear! We’ve posted a recap and recording of the webinar over here on the Kickbox blog. Enjoy!
Here’s another webinar opportunity that you won’t want to miss! My Kickbox colleague Jennifer Nespola Lantz recently wrote a very detailed breakdown of email headers and how they impact deliverability (the series starts here) and now she’ll be sharing her email header-related expertise in this upcoming session with CSA technical lead Sebastian Kluth. Got a question about email headers? Wondering how all that all works? Want to learn about x-headers and what makes them useful? Then this is for you!Behind the Scenes: A Closer Look at Email Headers for Better Deliverability will take place on Tuesday, March 28th at 10:00 am US central time, and you can register for it here.
Hey, fellow email nerds! It’s webinar time again. What do you know about Spamhaus? If not everything, I hope you’ll join Matthew Stith and myself on March 21st at 9:00 am central time, where we’ll talk about Spamhaus, what it is, how (and why) blocklists work, how it intersects with domain reputation (and why domain reputation is such a big thing right now) and a whole bunch of at least slightly interesting info nuggets. We’ll try very hard to have time for your questions as well. Want in? Register here. Thanks and hope to see you there!
Hey, Klaviyo users! Did you miss the recent “INTRO TO DELIVERABILITY” webinar presented by yours truly along with Tonya Gordon from Klaviyo? In the webinar, we talked about the basics of deliverability, the top things a Klaviyo sender can do to maximize their chances of deliverability success, and we answered a bunch of your questions. Don’t despair if you weren’t there to experience it live — we’ve recorded the whole thing and put it online over at the Kickbox blog, so you can catch up on it at your leisure. Click on through to read more.
Hey, Klaviyo users? Looking to learn more about email deliverability and how to maximize your chances of inbox success when sending emails from Klaviyo? Then you’ll want to join this upcoming LIVE webinar! This Thursday, January 19th at 10:00 US central time, Klaviyo’s Tonya Gordon and I will be presenting INTRO TO EMAIL DELIVERABILITY, where we’ll touch on:The basics of email deliverability, including the difference between delivery & deliverability;Best practices & how they differ by vertical;The KPIs you should be monitoring & tools to help you identify deliverability issues;Maximizing deliverability success with Klaviyo & Kickbox;How to boost deliverability by improving email hygiene;This will be an easy and informal session and we’ll save plenty of time for your questions.Click here to register for the “INTRO TO EMAIL DELIVERABILITY” webinar.If you’ve been reading my blog for years, don’t use Klaviyo, and already know a thing or to about email marketing best practices, then
It’s time to talk Email List Management! On Thursday, October 20th, my Kickbox Colleague Jennifer Nespola Lantz and I will touch on the risks of database resurrection, how bad data can tank deliverability (and how email verification can help to mitigate that risk), and more good and bad practices when it comes to keeping your email list alive. And we’ll have time for your questions. Join us, won’t you? Register here.
It’s time! Pumpkin spice has only just arrived but smart marketers know that the sooner you can begin to prepare for deliverability and marketing success for the year-end holiday season, the better. That’s why my Kickbox colleague Jennifer Nespola Lantz and I put together our top tips on things you SHOULD and SHOULD NOT do if you want to keep yourself out of the spam folder this holiday season. You can find the article (and a link to the recorded webinar) over on the Kickbox blog.
More fun, more webinars, more info, all about Apple Mail Privacy Protection, aka MPP!If you’re curious about the current state of Apple MPP and how it impacts marketers, my Kickbox colleague Jennifer Nespola Lantz and I presented a live webinar on this very topic recently. Head on over to the Kickbox blog where you can read a recap of the webinar and view the webinar recording.
It’s webinar time again! And it’s time to start thinking about the holiday season. I know, I know, you get mad (as do I) if Target or Walmart puts out the year-end holiday trinkets before we’ve even gotten as far as Halloween. But we both know that when it comes to email marketing success for the final two months of the year, the earlier you start preparing, the better off you’ll be. How exactly do you put your best foot forward, what should you do, and what should you not do, to ensure best inbox placement during this most important time of the email marketing year. My Kickbox colleague Jennifer Nespola Lantz and I will guide you through everything you need to know (or at least everything we know) with regard to preparing to ramp up your holiday email marketing efforts. We’ll also be sure to save time to take