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Here is everything you need to know (I think? I hope?) about how to comply with the new sender requirements announced by Google and Yahoo, applying to Gmail and Yahoo mail, coming into force in early 2024. You can read more about it all here (and over at Yahoo or Google), but it boils down to a handful of things that were previously best practice recommendations for deliverability excellence, which are now requirements that these two mailbox providers are saying that senders must implement. Those that don’t implement these requirements risk being blocked and unable to send mail to Yahoo Mail and Gmail subscribers. Here are the ten steps you need to take, that if you follow these all the way through, you’ll be fully compliant with the new requirements. Stop sending newsletter/marketing/bulk mail as Gmail or Yahoo. For your 1:1 email messaging where you respond to emails from your
I’ve got some important info for you today (and a reminder of two free webinars; one recorded, one upcoming and live) related to all of this. First, Yahoo and Google are both indicating that the compliance deadlines for their upcoming new sender requirements are changing. Yahoo is indicating that authentication requirements and low complaint rates must be met by February 2024, but that one-click unsub now has an implementation deadline of June, 2024. Publishing a DMARC policy and authenticating with both DKIM and SPF seems to be required as of February 2024. (More info here.) Google is indicating that “enforcement for bulk senders that don’t meet our email sender guidelines will be gradual and progressive. Starting in February 2024, senders out of compliance are likely to see light and intermittent temporary deferrals. Starting in April, that’ll change to rejections instead of deferrals, and they’ll increase the percentage of non-compliant mail
Hey, I’ll come right out and say it. I’m looking for a job! Are you hiring? As you (hopefully) know from reading my blog, I know deliverability pretty well. I spend a lot of time training and consulting — guiding clients through changes in the evolving deliverability landscape, how to prepare for deliverability success during BFCM, how best to warm up new IPs and domains, how to address spam folder issues, and so much more! For fifteen years I was director of deliverability for Salesforce Marketing Cloud (formerly ExactTarget), leading a team of consultants that jumped into issues either as an escalation up from support, or an escalation down from management. A big part of my role involved directly connecting with clients to help them understand deliverability best practices and solve inbox woes. I did a bit of product management and built a tool or two myself, too. For the
I almost forgot to share this recap over here on Spam Resource, but better late than never! Back in August, Jennifer Nespola Lantz and I put on our (very fashionable) Kickbox deliverability consultant bucket hats and presented a webinar called “A Small Publisher’s Guide to Email Deliverability.” If you’re a newsletter publisher, or a small one-man-band type of sender, or sending out news updates on behalf of a local (or hyper-local) news org, you’re who we were attempting to reach with this one.Why? Because at this level, you might know a tiny bit about deliverability, but it’s just you, and you’re not some million dollar company with platinum level support from some sort of Marketing Cloud, so you don’t always know what to watch out for when it comes to deliverability pitfalls. Jen and I guide you here on what you need to know to stay out of the way