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You can send mass email with Gmail using a browser extension (for free). We’ll show you how — and explain why email marketing software is a better option. Mass email (also known as bulk email) is when you send an email to a large number of contacts. It could be an email marketing campaign to generate leads or drive sales, or follow-ups with your clients. You can send mass emails through a free email service provider like Gmail or Outlook but you risk having your emails land in subscribers’ spam folders. You also won’t be able to send highly personalized emails or customize email designs to fit your brand. If, however, you want to cut down on costs for one or two email campaigns, then sending mass emails with Gmail is a good place to start. How to Send Mass Email in Gmail Before you begin you’ll need a free…
We’ve picked five beautifully designed Memorial Day email examples to show you how to commemorate Memorial Day respectfully and get a nice bump in sales from your email marketing campaign. Memorial Day commemorates American military service members that sacrificed their lives while on active duty. It’s usually observed on the last Monday in May and also marks the unofficial start of summer. This year’s Memorial Day is on Monday, May 30 – a long weekend that’s perfect for a summer email campaign. It’s a surprisingly popular holiday that most Americans will celebrate with family and friends. On Memorial Day, most businesses, especially online stores and retail outlets, enjoy a huge uptick in sales comparable to more shopper centric holidays like Black Friday and Cyber Monday. With the right marketing email you can get similar results. We’ve put together the best Memorial Day sales emails to help you kick off your summer…
Co-written by Sanebox, an AI service designed to organize your inbox to optimize productivity Email marketing campaigns continue to hold the greatest revenue power when done right. According to the Financial Post, email marketing has the potential ROI of $42 for every dollar spent. If you’ve noticed low results in your email campaigns, you may have fallen victim to some common email mistakes. But don’t worry, we’re here to help! We’ve partnered with Sanebox to present the top ten email marketing mistakes. So in no particular order, here’s what you need to avoid. 1. Keeping Unengaged Contacts Just because an email list is big doesn’t mean it’s a good quality list. One of the most common email mistakes is growing your list without checking if subscribers are still active. Instead, regularly clean your email list to remove subscribers that are no longer interested in your business. One of the best…
Sending mass email in Outlook is simple and free. We’ll show you how to use mail merge to send personalized emails in Outlook – and we’ll explain why you’re better off using an email marketing service instead. A mass email is when you send an email message to a large number of email addresses in your contact list. Adding an endless number of email addresses to the CC or BCC of your email draft is tedious, time-consuming, and risks exposing the personal contact information of your email recipients. Use the mail merge feature in Outlook to send bulk email to your email contacts quickly. Mail merge also lets you send personalized messages to each email recipient. How to Send Personalized Mass Email in Microsoft Outlook We strongly recommend using a professional email marketing software to help you send personalized emails – so you can benefit from advanced marketing tools like…
We’ve rounded up the best web push notification services to make it easier for you to choose the right notification platform for your business. What are Web Push Notifications? They’re short messages you can send to your subscribers that’ll show up while browsing on a mobile or desktop device. They’re often also referred to as browser push notifications since they work just as well when browsing on mobile devices as they do on desktop web browsers. Support for web push notifications varies across different browsers and device types. They generally include a headline, body text, an icon, CTA buttons, and sometimes a banner image. Keep in mind that to send push messages to your audience, you’ll need to ask for notification permission ahead of time. Grow Your Business with Push Marketing Push notification campaigns are the most cost-effective marketing tool for any business with a growing online presence. Browser notifications,…
We’ve condensed everything you need to know about push campaigns into 12 simple steps you can take to supercharge your customer engagement strategy. What Are Web Push Notifications? Web push notifications (aka browser notifications) are brief alert messages that work in any web browser on both desktop and mobile devices. When push notifications are enabled, your website visitors will see an opt-in popup that (if they give permission) will allow you to send them regular browser notifications. Why You Should Have a Web Notification Strategy Source The biggest benefit of browser notifications is the ability to send messages even when your subscriber doesn’t have your website open in their browser. And unlike mobile push notifications (on both Android and iOS devices) you don’t need a mobile app installed for it to work. You don’t even need an email address or phone number to send messages to your subscribers. When you…
We’ve put together an amazing collection of web push notification examples that you can reference in your own push campaigns. Types of Web Push Notifications Push notifications messages can be completely anonymous or tailored to individual preferences depending on the user data you have on hand. Collect information across different marketing channels to build accurate customer profiles. With enough data, you can send truly personalized notifications. Then automate your push campaigns based on steps that your customers have taken. With the above in mind, we’ve gone ahead grouped the examples below into categories that have similar use cases: Welcome NotificationsPromotional NotificationsTransactional NotificationsRecommendation NotificationsUpdate Notifications Before we dive into the different notification examples, remember to use a push notification service provider to automate your push campaigns. Welcome Notifications Are introductory messages that make your customers more familiar with what you have to offer. Send a welcome message whenever someone signs up…
In this guide we’ll walk you through what web push notifications are and how to easily add them to your website. We’ll also show you how to send personalized updates that your subscribers will love – so you can convert them into lifelong customers. What Are Web Push Notifications? Push notifications are a simple way to send messages to your customers through an internet-connected device. A web push notification is a short message that your subscribers will see in their browsers. Web push notifications have the following visual elements: Title: Can be the headline of your message or your brand nameIcon: Where you put your company logoDescription: The body of your message – character limits vary depending on the user’s browserURL: A link to your website or a landing pageBanner: The graphic you want to use to illustrate your messageCTA button: The call to action text that matches up with…
We’ve done the homework for you and looked at every April holiday and theme that’ll keep your audience hooked. April is when spring is in full bloom. Your audience will naturally feel more upbeat as the weather improves. As a result, the newsletter themes that will get the most subscriber interest during this time of year are cheerful and uplifting in nature. This comprehensive list of April newsletter ideas includes themes that work well for one off, weekly and monthly newsletters. April Newsletter Themes: Holidays & Special Occasions April has a lot of days dedicated to a particular cause or idea. Some days are meant to raise awareness on an important issue. Whilst some days are more about having fun or promoting certain kinds of activities. Use these occasions to grab more attention by making your email newsletter content relevant. April Fool’s Day (April 1st) April Fool’s Day is the…
When it comes to marketing, entrepreneurs and small business owners have three main goals: Improve the customer experienceSpend less time on small, repetitive tasksLower costs Luckily, marketing automation lets you accomplish all three! While it may seem overly complex or out of reach at first glance, marketing automation is a powerful tool for any small business owner and is easy to learn. To help out on your marketing automation journey, we’re happy to offer a free online course via the Sendinblue Academy. The course lasts a total of 2.5 hours and covers everything you need to know to successfully implement marketing automation for your business. What’s more, Sendinblue Academy’s new format combines interactive modules and video tutorials for an engaging learning experience. Originally launched in French, the marketing automation course is available in German, English, and Italian starting April 12. Whether you’re just getting started with marketing automation or looking…