Top Deliverability’s Blog
Mailjet: How To Calculate Email Marketing ROI
- February 3, 2022
- Posted by: Top Deliverability
- Category: ESPs Industry News Mailjet
Mailjet just issued another engaging blogpost:
Okay, you want to calculate your email marketing ROI. That’s a smart idea, because you really should know how well your email marketing is performing. It’s the best way to increase your company’s investment in this channel and, honestly, it’s probably also a great way to get a raise. But it’s not that easy. In fact, in our latest Inbox Insights 2022 report, 24% of marketers identified measuring email ROI and performance as one of the top three challenges of email marketing. So how can you effectively calculate the ROI of your email program? In this post, we’ll cover everything you need to know, from the simple formula to the complexity of accurately calculating email marketing ROI. The simple formula for email marketing ROI The Data and Marketing Association consistently reports an ROI from email marketing of somewhere between $35 and $40 for every $1 spent. But how is that…
Read more here: How To Calculate Email Marketing ROI
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