Mailjet: Getting Your Super Bowl Email Marketing Strategy Right

Mailjet just posted a new interesting story:

There’s 30 seconds left in the fourth quarter, and everybody wants to make sure that they win the big game. But we’re not talking about sports here… We’re a few weeks away from one of the biggest marketing moments of the year (oh, and I guess one of the biggest days in American sports too), the NFL Super Bowl. And, of course, most businesses want to be retail winners when it comes to getting consumer dollars. But how do you make sure you succeed, and close out the lead-up to the Super Bowl with a big email marketing victory? In this article, we’ll tell you why the Super Bowl is prime real estate for marketers and how you can perfect a winning Super Bowl marketing strategy. Table of Contents Why should you join Super Bowl marketing? Preparing your email strategy for the Super Bowl Taking advantage of email during the…

Read more here: Getting Your Super Bowl Email Marketing Strategy Right