Small Business Insights
Do you celebrate National Small Business Week at your business? If not, this year is a great time to start! As a tradition spanning over 50 years, National Small Business Week gives you the opportunity to celebrate small businesses and the contributions that they make to local communities and the national economy. When is National Small Business Week 2022? During COVID, Small Business Week underwent some shifts — just like the small businesses it celebrates. But, traditionally, Small Business Week is celebrated during the first week of May and, this year, things are back to normal. So without further adieu, let’s take a look at how you can get involved in Small Business Week 2022! How can your business get involved? Whether you own a small business, work for one, or just love supporting them, there are plenty of ways you can show your support and take part in this tradition.…
It’s one thing to have an idea for a business, but another thing entirely to secure the small business startup funding needed to make that dream a reality. Financial ups and downs are common, with 66% of small businesses reporting financial challenges. Still, each year, 582 million entrepreneurs find a way to secure funding and keep their businesses running. Whether you’re a microbusiness, with fewer than nine employees on your team, or a small business with up to 1,500 employees, this guide will help you learn new strategies to secure funding, improve sales, and grow your business. Ready to do more business with email marketing? Start your free 60-day trial today. Email Address Start Your Free Trial No risk. No credit card required. Learn more about our 60-day free email marketing trial. 8 strategies for funding a small business startup One of the best ways to armor yourself against financial…
Starting a new business is fun, exciting, and a little scary. Learning how to franchise a business is all of those things too, but running a franchise is a bit different. Franchising is a good option for anyone who wants to start a business without having to go it alone. When you franchise a business, you own and operate it, but you use another company’s brand name and products. Popular franchises include nationally recognized names like Marriott, Hertz, and Subway. Think you might want to start a franchise? Read on. Ready to do more business with email marketing? Start your free 60-day trial today. Email Address Start Your Free Trial No risk. No credit card required. Learn more about our 60-day free email marketing trial. Why you should consider franchising a business Franchising is a tried and true business model that lets you tap into an existing customer base while…
Halloween may not seem like a golden opportunity for catching customers — it’s not often associated with major shopping seasons like Christmas or back-to-school. But, even with pandemic-related restrictions in place, the National Retail Foundation reported that the average American spent $92.12 on candy, costumes, and decorations in 2020 and estimated that the country spent a total of $8.05 billion on the holiday. Halloween promotions can help you get in on this spending. You might feel intimidated competing with large corporations for Black Friday and other holiday shopping revenue, but Halloween gives you the chance to cash in holiday spending with less hassle. Even if you don’t sell Halloween-themed merchandise, you can still take advantage of the holiday by creating themed branding around this popular shopping season. Table of ContentsHow Halloween promotions can benefit your business11 Ideas for Halloween promotions1. Use Halloween email templates2. Create a Halloween-themed landing page3. Develop…