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When it comes to marketing your business or organization online, planning ahead can often make the difference between a good year and a tough one. And while we all know how important it is to plan ahead, sometimes it can be a struggle to plan for tomorrow when you’re in the thick of today. We want to help. That’s why we’ve created this 2022 online marketing calendar. We’ve even compiled a quick list of 2022 marketing holidays by month, included some helpful links to articles and helpful tips for marketing on those holidays, and provided some additional information on how to use the 2022 online marketing calendar template itself. So start at the beginning or skip ahead. Regardless of where you start planning, what’s most important is that you start planning your 2022 marketing now. Table of ContentsDownload the free 2022 marketing calendar template2022 marketing holidays by monthHow to use…

On October 4, 2021, Facebook and Instagram experienced a major outage that lasted for at least five hours, preventing people from connecting with their family, friends, and yes — their customers. And this isn’t the first time these platforms, which many small businesses rely on for marketing, have shut down. The last major outage occurred in 2019 and lasted for 24 hours! Back then, as a business coach who focuses primarily on marketing, I received dozens of emails, texts, and direct messages – each one full of distress: “My posts aren’t showing up” “I scheduled posts to go out today!”“I can’t access my group”“I had planned to go LIVE”“I wanted to announce our new product” It’s safe to say that small business owners and marketers everywhere panicked a little during the Facebook outage this past March. Were you one of them? Small business owners use Facebook and Instagram to market their…

Fall is always exciting. Traditionally, friends and family get together, the streets buzz with shoppers, restaurants are full, and gifts are exchanged. While some of that may be curbed this year due to the coronavirus — it’s still a time for joy and merriment.  It is hard to believe, but fall is just around the corner. Kids will be heading back to school — whether virtually or in-person — and business owners are gearing up for the season. Restaurants are creating autumn-inspired menus. The latest fall fashions and decorations are filling up window displays, website pages, and social media ads. Local businesses are thinking up exciting offers, and ecommerce stores are getting makeovers. Holidays are an excellent opportunity for business owners to maximize business and, at the same time, strengthen customer relationships with their fall newsletter.  That’s why below, we’re sharing our best fall newsletter ideas, plus some fall email…