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Constant Contact: A Thanksgiving Fundraising Appeal Guide (+ Free Scripts)
Constant Contact just shared a new insightful article:
If you’re contemplating a Thanksgiving fundraising appeal, you may be wondering how to compete with the media noise of the holiday season. This is a crucial time for fundraising because 30% of annual giving happens in December, but it’s also a time when your audience is most overwhelmed by sales and nonprofit messaging. You need to find a way to connect quickly with potential donors and inspire them to make a donation. Thanksgiving is the perfect time for gratitude messaging — people are in a giving mind-frame, and you can incorporate the Giving Tuesday program into your campaign. Keep your organization growing with expert advice and all the tools you need, all in one place. Start a Free Trial of Constant Contact for Nonprofit Organizations Elements of a great message To craft an effective Thanksgiving fundraising appeal message, focus on three things: Gratitude (yours or your donors’) NeedHope Donors like to…
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