Spam Resource: Sending Legally Mandated Emails: How to Put Your Best Foot Forward

Al Iverson just shared a engaging story on Spam Resource:

Has your legal team ever told you to send a one time legal notification email to all 25 million customers? Even to the ones who haven’t logged in any time in the past 13 years? Yeah, it happens. It was something I helped guide clients on regularly back when I was leading the deliverability team for a major email service provider.The tricky thing with this type of communication is that while your legal team says it must be sent, the ISPs do not see it the same way. The things that can impede deliverability success are not excused simply because the email message is perceived as required by the legal team. Mandated notices, especially to addresses that haven’t engaged in years, aren’t really wanted emails, and a lot of email spam filters are focused on trying to filter out unwanted mail.It’s important that the legal team understand this. Email is

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