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List Hygiene is an essential component in maintaining a healthy email list and achieving your email program goals. Therefore, list cleaning, along with a re-engagement campaign, are some of the necessary steps to improve email hygiene before sending emails. But, how can proper email list hygiene maximize your email marketing ROI? We have prepared best practices that you can apply to ensure a good and healthy set of addresses and marketing emails. At the end of this article, you will also have additional insights about email marketing and how you can make it productive for your website. What is an Email List? Email Lists are a collection of demographics: email address, name, and phone number of consumers interested in your product/service and opted to receive updates from your brand. This is also a way to do segmentation for your entire list. You should also look at your email list as a…
When trying to find new leads as a real estate agent, it can feel like you’ve tried everything from advertising to word of mouth. But what if you could share your knowledge about real estate through a blog to reach larger audiences? What if you found real estate blog ideas to convert readers into leads? Many real estate agents now turn to blogs to reach more people and nurture potential customers into clients. Its cost-effective and time-saving qualities make blogging a perfect way to bring in leads, even while you sleep. Though blogging is a proven way to gain awareness and convert readers into leads, the practice remains largely untapped in the real estate industry. So how exactly can you start blogging if you’re not sure how to start or what to write about? Tap into your expertise with these six real estate blog ideas. But before we dive in,…
After the adoption of DMARC, email marketing experts say that it is a must-have protocol for good email deliverability. Firstly, email messages passing DMARC email authentication are more likely to be delivered to the Inbox. Secondly, DMARC allows control of email delivery and protects the domain with a DMARC policy. We didn’t think about DMARC until recently as we were simply sending emails the old-fashioned way. After hearing so much about it, I decided to Google it and came across the DMARC Analytics service from GlockApps and decided to try it as our company used email as the main channel of communication with our clients and subscribers, and email deliverability was our concern. We subscribed to a plan that provided 1 million DMARC messages per month, published a DMARC record with the ‘none’ policy (a monitoring mode) following advice from Andrew at GlockApps chat support, and started waiting for reports.…
Like all companies doing business online and communicating with their clients via email, we, at GSoft, are concerned about our domain reputation. To protect the domain and ensure that nobody is sending spam or phishing emails on behalf of our company, we implemented DMARC email authentication with the ‘reject’ policy. We thought it was enough to be protected and we were not monitoring our DMARC data in GlockApps DMARC Analytics regularly. But thanks to the GlockApps alert system, we realized that we were wrong. Below I share our case on how GlockApps alerts helped us find and fix a critical issue with our domain. To give you some background, here at GSoft, we have a few mailboxes set up on the same domain: support@ourdomain.com, abuse@ourdomain.com, info@ourdomain.com, bounce@ourdomain.com, and press@ourdomain.com. The volume of outgoing mail is low – around 100-150 emails a day. These are mostly emails sent by our tech…
Is this every possible blog post or FAQ page explaining Apple’s MPP changes aka the death of open tracking? No, probably not. But here’s a bunch. Some I found myself, others were shared with me by many kind folks in the deliverability space. If you want to work your way through all of the guidance to see what you can glean from it, here you go.Act-On: What Apple’s Mail Privacy Protection Means for the Modern MarketerAct-On: Apple MPP Adapt Series: Data AcquisitionAweber: Apple iOS 15 Mail Privacy Protection Open Rate TrendsBraze: 9 Smart Ways Email Marketers Can Respond to Apple’s Mail Privacy Protection FeatureCampaign Monitor: A Marketer’s Guide to Apple’s Mail Privacy ProtectionConstant Contact: How Apple’s Mail Privacy Protection Impacts Email MarketingCordial: Will iOS 15 break the internet?Emma: Deliverability Insights: How Apple’s Mail Privacy Protection will impact the 2021 holiday seasonHubSpot: How HubSpot’s Email Team is Responding to iOS 15Kickbox:…
AMP for email is a new way of providing interactive content to your recipients. It is making a big blast by opening new possibilities for email marketers all over the world. But with new features come new challenges and threats, so it is important to understand what security measures have to be implemented before diving into the AMP for email. What is AMP for Email? AMP stands for Accelerated Mobile Pages, originally created in 2015 to improve the speed of web pages on mobile devices. Unlike AMP for the web, the email version is not about speed. AMP for email brings new features to classic marketing emails, making them more interactive and dynamic, providing real-time content, and the possibility to perform more actions than clicking through. Today, this all is pretty new, and AMP for email is supported only by Gmail, Mail.ru, and Yahoo! But the tendency is catching on,…
The number of valid DMARC policies observed in the DNS increased by 28% over the first half of 2021, to a total of 3.46 million, based on analysis of data supplied by Farsight Security. This was double the growth rate during the same period in 2020, when roughly 330,000 new records reflected a 17% increase […]
The number of valid DMARC policies observed in the DNS increased by 28% over the first half of 2021, to a total of 3.46 million, based on analysis of data supplied by Farsight Security. This was double the growth rate during the same period in 2020, when roughly 330,000 new records reflected a 17% increase […]
The number of valid DMARC policies observed in the DNS increased by 42.9% over the course of 2020, to a total of 2.7 million, based on analysis of data supplied by Farsight Security. While this represents robust growth in DMARC adoption, it is significantly lower than the 250% to 300% observed over the previous few […]
The number of valid DMARC policies observed in the DNS increased by 42.9% over the course of 2020, to a total of 2.7 million, based on analysis of data supplied by Farsight Security. While this represents robust growth in DMARC adoption, it is significantly lower than the 250% to 300% observed over the previous few […]