GlockApps: AMP for Email Guide – Interactive Email – What Is AMP Tech?

GlockApps just published a new insightful story:

AMP for email is a new way of providing interactive content to your recipients. It is making a big blast by opening new possibilities for email marketers all over the world. But with new features come new challenges and threats, so it is important to understand what security measures have to be implemented before diving into the AMP for email. What is AMP for Email? AMP stands for Accelerated Mobile Pages, originally created in 2015 to improve the speed of web pages on mobile devices. Unlike AMP for the web, the email version is not about speed. AMP for email brings new features to classic marketing emails, making them more interactive and dynamic, providing real-time content, and the possibility to perform more actions than clicking through. Today, this all is pretty new, and AMP for email is supported only by Gmail, Mail.ru, and Yahoo! But the tendency is catching on,…

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