Top Deliverability’s Blog
GlockApps: List Hygiene: How to Maintain an Engaged List
- December 13, 2021
- Posted by: Top Deliverability
- Category: Email Services GlockApps Industry News
GlockApps just released a new brilliant post:
List Hygiene is an essential component in maintaining a healthy email list and achieving your email program goals. Therefore, list cleaning, along with a re-engagement campaign, are some of the necessary steps to improve email hygiene before sending emails. But, how can proper email list hygiene maximize your email marketing ROI? We have prepared best practices that you can apply to ensure a good and healthy set of addresses and marketing emails. At the end of this article, you will also have additional insights about email marketing and how you can make it productive for your website. What is an Email List? Email Lists are a collection of demographics: email address, name, and phone number of consumers interested in your product/service and opted to receive updates from your brand. This is also a way to do segmentation for your entire list. You should also look at your email list as a…
Read more from the original source: List Hygiene: How to Maintain an Engaged List
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The most comprehensive Email Deliverability and Marketing Glossary!
- Term: Re-engagement Campaign
- Term: Email Marketing
- Term: Deliverability
- Term: List Hygiene
- Term: Segmentation
- Term: Return on investment (ROI)
- Term: Email Service Provider (ESP)
- Term: SpamAssassin
- Term: Extended Simple Mail Transfer Protocol (ESMTP)
- Term: Simple Mail Transfer Protocol (SMTP)
- Term: Domain Name System (DNS)