GlockApps: List Hygiene: How to Maintain an Engaged List

GlockApps just released a new brilliant post:

List Hygiene is an essential component in maintaining a healthy email list and achieving your email program goals. Therefore, list cleaning, along with a re-engagement campaign, are some of the necessary steps to improve email hygiene before sending emails. But, how can proper email list hygiene maximize your email marketing ROI? We have prepared best practices that you can apply to ensure a good and healthy set of addresses and marketing emails. At the end of this article, you will also have additional insights about email marketing and how you can make it productive for your website. What is an Email List? Email Lists are a collection of demographics: email address, name, and phone number of consumers interested in your product/service and opted to receive updates from your brand. This is also a way to do segmentation for your entire list. You should also look at your email list as a…

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