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There are several causes for DMARC failure. To ensure your emails are properly authenticated and your domain is protected from cybercrime such as spoofing, it’s critical to understand what caused DMARC to fail authentication. When it comes to cyber-attacks, 2021 has shown how unprepared businesses all over the world are. Although Google tries its best to block over 100 million spam messages every day, companies have lost millions of dollars in financial losses due to cybercrime. Spam comes in all shapes and sizes, so why are we so concerned about DMARC email authentication? 94% of all malware is downloaded to a computer via email, and the majority of people are not able to distinguish between a well-crafted phishing email and legitimate messages. DMARC, along with SPF and DKIM, helps you monitor who is sending messages from your email domain and protects your customers from phishing, spoofing, and other email scams. As
There are several causes for DMARC failure. To ensure your emails are properly authenticated and your domain is protected from cybercrime such as spoofing, it’s critical to understand what caused DMARC to fail authentication. When it comes to cyber-attacks, 2021 has shown how unprepared businesses all over the world are. Although Google tries its best to block over 100 million spam messages every day, companies have lost millions of dollars in financial losses due to cybercrime. Spam comes in all shapes and sizes, so why are we so concerned about DMARC email authentication? 94% of all malware is downloaded to a computer via email, and the majority of people are not able to distinguish between a well-crafted phishing email and legitimate messages. DMARC, along with SPF and DKIM, helps you monitor who is sending messages from your email domain and protects your customers from phishing, spoofing, and other email scams. As…
Lesley Higgins (a Marketing Solutions Consultant at NuAge Experts but prefers to refer to herself as a Marketing Cloud Developer) posting over at SFMC Geeks recently shared a valuable tip for Salesforce Marketing Cloud users who might want to override the default bounce processing logic to more quickly suppress certain types of addresses. It’s a good thing to do; getting rid of bad addresses more quickly means subsequent sends are likely to deliver faster and a higher bounce rate can negatively impact your deliverability success (meaning that more quick suppression of bouncing addresses can have a positive impact). Read all about it here.
Email spoofing and phishing increased by 220% in 2021. With such high numbers, cyber-criminals are taking advantage of opportunities to spoof emails and phish for valuable information and credentials. As a result, the average cost of a data breach in 2021 was $4.24 million! Types of Spoofing There are many ways cybercriminals can attempt to steal your personal information. These are 8 types of spoofing: Email Spoofing When a malicious sender forges email headers to commit email fraud by faking a sender’s email address. Email spoofing turns into a phishing attack when the hacker embeds the spoofed email with malicious links or an attachment that can install malware onto the recipient’s computer. Caller ID Spoofing When a caller attempts to disguise their identity by falsifying the phone number sent to your caller ID screen during phone calls. They use these spam calls to try and trick you into giving away confidential…
On January 30th of 2012, fifteen organizations announced the working group they had formed, and the first version of the protocol they had produced. This was the public kickoff of both DMARC.org and the DMARC protocol. It would grow from just 450 published sending domain policies and 2 billion protected mailboxes after one year, to […]
On January 30th of 2012, fifteen organizations announced the working group they had formed, and the first version of the protocol they had produced. This was the public kickoff of both DMARC.org and the DMARC protocol. It would grow from just 450 published sending domain policies and 2 billion protected mailboxes after one year, to […]
Brand Indicators for Message Identification (BIMI) enables email senders to have a logo or image of their choosing displayed next to email messages they send to participating mailbox providers. BIMI builds on DMARC and related email authentication standards to ensure that only messages authorized by those senders display such images, so it frequently comes up […]
Brand Indicators for Message Identification (BIMI) enables email senders to have a logo or image of their choosing displayed next to email messages they send to participating mailbox providers. BIMI builds on DMARC and related email authentication standards to ensure that only messages authorized by those senders display such images, so it frequently comes up […]
What is Email Automation? Email automation is a way to utilize marketing tools to trigger automated messages to a person based on an action they took or didn’t take. Using marketing automation software leverages email marketing to strengthen relationships with your existing customers, create connections with new subscribers, and maximize your revenue with email. You are able to automatically send the right relevant messages to the right audience at the right time, instead of manually sending a marketing email every single time you want to connect with your customers. Benefits of Email Automation Email marketing automation is executed by robust email automation software to increase customer loyalty by keeping your customers engaged. Email automation should be utilized to tell a story to customers, making email marketing a conversation between the brand and the customer. Some of the benefits of email automation include: Sending a personalized email to prospective customersScheduling an…
Emojis have taken the world by storm since their creation in the 1990s. Due to their mass adoption and popularity, it was only natural that smiley faces and other emoji graphics would make their way into email marketing. Read this article to discover how you can use emojis to benefit your email marketing program. Can You use Emojis in Email Marketing? Statistics show that including emojis in emails has grown at a rapid pace of 775% every year. As email marketing evolves, it has also become more difficult to grab people’s attention. Email inboxes have become crowded with promotions, deals, and never-ending marketing emails. Adding Emojis in your subject line or email will help you stand out and grab your subscriber’s attention. Why are Marketers adding Emojis in Emails? People love emojis. So much so that they even created a holiday for them called World Emoji Day. But that’s not…